WHY IT MATTERS: Digital Transformation

Leading organizations are increasing revenue and improving customer experience by becoming more collaborative, unified and digital-optimized across all of their customer interactions. Application leaders must make strategic technology investments that transform digital selling functions. This report highlights emerging and continuing trends for 2022 including customer's insistence on self-serve and assisted experiences, continued focus on unified commerce especially in terms of customer experience, and the uptick in b2b brands embracing digital.  

The leading edge for successful B2B sales growth is digital. Here’s why.

Could Configure, Price, Quote (CPQ) software be the secret to bridging the gap between your customers’ escalating expectations and your current sales experience? Our definitive guide covers everything you need to know about CPQ. From core capabilities and benefits, to finding the right solution and implementing it.
- What CPQ is and how it’s evolved
- Common reasons for implementing CPQ
- Core CPQ capabilities
- Finding a future-proof CPQ solution
- CPQ benefits – for sales and the rest of your business
- Getting your CPQ implementation right.

In this article we introduce earned growth as the accounting-based counterpart for the Net Promoter Score, one that will reinforce the effectiveness of NPS, providing firms with a clear, data-driven connection between customer success, repeat and expanded purchases, word-of-mouth recommendations, a positive company culture, and business results.