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Scoop.it!
“Instagram for us is huge — the engagement on Instagram is through the roof,” said Steve Hartman, managing director of direct and marketing at Urban Outfitters, Philadelphia. “Just looking earlier today, we posted a picture of shoes in the office, and it got 40,000 likes on Instagram immediately,” he said. “So that one is really about us inspiring the customer and also showing that it goes back to the personality of the brand.” 
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Curated by Farid Mheir
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Great example of usage of social media beyond a boring facebook page and followers. People that post photos of themselves are more attached to the brand and the other clients. And this can pply to way more than apparel. Think food - pics of your meals or what you've prepared with groceries you bought - or in a B2B environment pics of usage of front loaders or other mechanical equipments. Lots of opportunities to transform the customer interaction, feedback, commitment, and ultimately sales?