In tech, agile development means releasing iterative and incremental versions of a software product or website, getting input from your customer about that version, learning from that input, and then repeating the process until you reach an improved finished state. More simply put, it is about “Build…measure…learn.”
So could this approach be applied to writing and publishing a book? Can you build a community around an author creating a book? Would it make a better book, a faster process? How would it work?
Here again we find that digital not only changed the way books are created by replacing manual tasks with digital ones (think using word instead of pen & paper), but it actually changed the way books are written. Digital allows a collaboration between authors and readers that the publisher must accept, support and foster. That is where the transformation may be the most difficult.