50% of businesses not fully networked yet & pace is slowing says most recent @McKinsey Survey on Social | WHY IT MATTERS: Digital Transformation | Scoop.it
Corporate use of social technologies is mainstream, though the pace of adoption has slowed. But companies can still take advantage of the untapped potential these tools have to transform their organizations and create significant value.


A vast majority of respondents continue to cite business benefits,2 and the mix of enterprises where executives report higher-than-average benefits is consistent with last year. One-fifth of companies qualify as fully networked organizations (Exhibit 2), those reaping the highest improvements in benefits from their technology use with internal and external stakeholders,3 while the share seeing outsize benefits from internal company use (12 percent) remains small.4 Again, given the large amount of value that social technologies could create through internal use, there is significant room here for companies to grow.