WHY IT MATTERS: Digital Transformation
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Presenting Virtually: a new book to help Communicate and Connect With Online Audiences #newNormal #impactofcovid

Presenting Virtually: a new book to help Communicate and Connect With Online Audiences #newNormal #impactofcovid | WHY IT MATTERS: Digital Transformation | Scoop.it

This practical guide lays out a step-by-step process for planning, crafting, and delivering virtual presentations that will hold your audiences’ attention and move them to embrace your ideas. Whether you have to give online presentations every day or every once in a while.

Farid Mheir's insight:

WHY IT MATTERS: the new normal post covid implies that presenting to online audiences will continue to be the norm. Looking forward to read this book on the subject.

marian's curator insight, October 16, 7:37 AM

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2021 Logo Trend Report - for all my #design #marketing #communications friends, this is for you!

2021 Logo Trend Report - for all my #design #marketing #communications friends, this is for you! | WHY IT MATTERS: Digital Transformation | Scoop.it

This year is about drama: comedy, tragedy and satire. A connection with the human experience.

Farid Mheir's insight:

WHY IT MATTERS: in reality it really doesn't matter I guess but I find this annual report a good reminder that creativity takes many forms... including in the naming of logo types (electric tape?). Fun to read when you are waiting for the bus.

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Do You Need Digital Asset Management? HT @technoRousseau @JarrodGingras @realstorygroup

Do You Need Digital Asset Management? HT @technoRousseau @JarrodGingras @realstorygroup | WHY IT MATTERS: Digital Transformation | Scoop.it

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?

Farid Mheir's insight:

WHY IT MATTERS: always a great reference when looking for solutions to web and marketing automation problems, the RSG provides here valuable information regarding Digital Asset Management tools.

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Seeing Through the Illusion: Understanding Apple's Mastery of the Media via @9to5mac #mustread

Seeing Through the Illusion: Understanding Apple's Mastery of the Media via @9to5mac #mustread | WHY IT MATTERS: Digital Transformation | Scoop.it
“Beautifully, unapologetically plastic.” “Feature for feature, it’s identical to iPad Air in every way." “Just avoid holding it in that way." Apple’s public relations (PR) department is probably th...
Farid Mheir's insight:
Wow, must read piece if you want to understand Apple's PR machine. In the context of the upcoming sept 9 event this will help you put the hype into perspective. You will also gain respect for this reporter which will, no doubt, suffer consequences for stating what appears to be obvious tactics used to control the media and the message.Do not read if you don't want to know how the sausage is made because of fear you won't be able to eat sausage again in the future. But in the digital transformation world, you must read this piece as it raises an essential point: when you innovate - as is often the case when pushing for digital transformations - you need to control the message that you sent to your customers and competitors. And Apple, here also, think different...
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