WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Modern #Marketing Department #outsource a large portion of their work as they make the #digital transformation towards skills that are rare and in high demand

Modern #Marketing Department #outsource a large portion of their work as they make the #digital transformation towards skills that are rare and in high demand | WHY IT MATTERS: Digital Transformation | Scoop.it

The ecosystem of third-party partners is only getting more complex as technology proliferates: creative, media, digital, research, communications, management consulting firms, data partners and marketing/advertising technology vendors.
With so much choice, CMOs worldwide outsource a good number of marketing services, according to Newbase’s January 2018 survey.

Farid Mheir's insight:

WHY IT MATTERS: digital transformation often requires new processes, skills and organisation chart. This chart explains what to keep in-house and what to outsource.

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Top 100 Digital Agencies in UK via @Econsultancy

Top 100 Digital Agencies in UK via @Econsultancy | WHY IT MATTERS: Digital Transformation | Scoop.it
The Top 100 Digital Agencies Report, sponsored by Telerik Sitefinity, is the definitive guide to the UK's biggest digital agencies. Consisting of a 64 page report and an interactive agency navigator tool, this data will provide invaluable for both clients looking to select an agency partner, and to agencies looking to understand the competition and the challenges within the industry.
Farid Mheir's insight:

Ranking of UK top digital agencies by revenue and number of resources. In this case, top does not mean best I must point out... Nevertheless, it is useful information to know what is happening elsewhere in the world and where the digital consultant budget go to.

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