Modern #Marketing Department #outsource a large portion of their work as they make the #digital transformation towards skills that are rare and in high demand | WHY IT MATTERS: Digital Transformation | Scoop.it
From www.emarketer.com - June 12, 2018 7:08 AM

The ecosystem of third-party partners is only getting more complex as technology proliferates: creative, media, digital, research, communications, management consulting firms, data partners and marketing/advertising technology vendors.
With so much choice, CMOs worldwide outsource a good number of marketing services, according to Newbase’s January 2018 survey.