Late in 2012, a study by consultancy Capgemini and Massachusetts Institute of Technology’s Center for Digital Business examined the link between the digital maturity of an organization and its financial performance. The findings were stark. The most digitally mature companies—the “digirati”—generate on average 9 percent more revenue than their competitors and are 26 percent more profitable. The findings make a convincing case for every organization to ensure its own digital transformation is a top boardroom priority.
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WHY IT MATTERS: Digital Transformation
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Farid Mheir
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For years McKinsey has published a study that links the use of web2.0 and social within the enterprise to measurable benefits - lower travel and communication costs, higher access to knowledge and experts. Now Capgemini and MIT, as part of their digital transformation joint study, have demonstrated that investment in digital can be profitable for large organization. Example here is Utility but I assuem this translates into other industries as well, at varying levels of success that depends on the impact that digital has on them.