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Scoop.it!
By marrying tech with traditional craftsmanship, 1Atelier hopes to redefine bespoke fashion for the digital age. 
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Curated by Farid Mheir
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1Atelier leverages a fully digital customer experience and strong back office systems to provide one-of-a-kind luxury handbags in 21 days instead of many months for traditional firms such as Hermes or Louis Vuitton.
WHY THIS IS IMPORTANT
Niche retailers and small handmade manufacturers should look into this new disrupting company for clues into how best to transform traditional industries that are based on hand-made, custom, high quality solutions and products. Going digital does not mean sacrificing customer interactions or hand-made manufacturing: it can revamp, improve and recharge the back office support systems and processes.