Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
Still, there were “only” 12.738 billion catalogs mailed in 2010 (about 35 for every man, woman and child in the country), down from 13.684 billion in 2009. That’s a drop of nearly 7%. 
No comment yet.
Sign up to comment
Scoop.it!
If you are ready to embrace life after the death of the newsprint flyer, I recommend two key first steps: 1) Get the basics right. Use data from a loyalty program to understand your customers. Be able to discern promotions that work from those that fail. Bordering on shocking is the number of retailers that aren’t able to say which promotions work, who are the key customers, and which promotions drive the right items and the right categories to the right customers. Don’t wait until the day until the flyer is not working at all. Get started now to build a true 1-to-1 relationship that creates not merely a satisfactory but dazzling experience for your customer and drives emotional loyalty to your brand.
Farid Mheir's insight:
We all know printed flyers will disappear the same way yellow pages have. Flyers will slowly drop in popularity until they disappear quite fast: this is what happened with yellow pages. Multiple external disruptions came into play (google, google maps, mobile, 3G, ipad, etc.) and converged to make YP usage useless, which resulted in what looked like sudden drop in usage. But in fact this could have been predicted years in advance. Problem is we don't know when the sharp drop will happen, and thus we postpone difficult digitization and optimization processes because the "traditional", mechanical or printed version, still works for most people. Businesses instead should use the time to test the new way and prepare for the time when it actually comes.
|
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/
|
My mind boggles when I read the sheer volume of print catalogues out there. And weekly grocery paper flyers! There is no question that a digital cliff is approaching (read my post about it) and that they will be hit hard. What should media companies do to prevent falling off the cliff?
Maybe transforming the publications to make them relevant in the digital age? Embed QR codes or NFC chips to facilitate ordering from the magazine. Enhance apps to link catalog content to online presence. Create augmented reality features like IKEA did with its 2014 catalog.