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In this episode of Pulsate Academy, Patrick Leddy introduces Geofencing for location-based marketing and how you could be using it with your app today
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Scooped by Farid Mheir |
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greylagbromine's comment,
October 15, 2016 6:55 AM
excellent
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Outstanding 20 minutes video that explains what geofencing is and how to it, them in layman's terms.
WHY THIS IS IMPORTANT
We all carry mobile devices in our pockets so we are all targets for beacons and geofencing by retailers and brands. We were just getting used to being tracked everywhere we go online, and now we have become targets in the physical world as well. It is essential that we all know what level of tracking we are subjected to.
On the other hand if you are a brand or a retailer, you must know about beacons and geofencing and ensure your marketing team includes it in their digital strategy otherwise you may be missing out over your competitors.