"Heck, Amazon is selling these books at $9.99, and who knows maybe they are right and we will fail even at $12.99."
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WHY IT MATTERS: Digital Transformation
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Farid Mheir
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Curated by Farid Mheir
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Take the 5 minutes to read the email exchange between Harper Collins and Apple on prices of eBooks. It sheds a light on the transformation that digital has on businesses for things as simple as books. A new technology - eBooks - transforms the distribution but also removes a lot of the costs - materials, distribution, remaindering, cost of capital, bad debt, etc. - which forces businesses into different pricing structures.
Underlying the discussion is the disrupting impact that Amazon has - buys books at 13$, sells online for 10$, author getting 3.30$ - creating a market with their ecosystems of kindle devices and amazon.com platform. Mindblowing.
Moreover, I appreciate the conciseness of the exchange: to the point, this is what it is.