WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Integration of #saas solutions in #martech is easier than ever - but I fear it may lead to an explosion of solutions and a master data problem @chiefmartec

Integration of #saas solutions in #martech is easier than ever - but I fear it may lead to an explosion of solutions and a master data problem @chiefmartec | WHY IT MATTERS: Digital Transformation | Scoop.it

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. So I'm delighted to see this momentum build. And I feel like it's still in the early stages of what it will become. A huge 'thank you'

Farid Mheir's insight:

WHY IT MATTERS: so true, integration should become the primary focus when choosing a product. Every vendor now has a marketplace of pre-built integrations (hubspot has 1000+ it seems). So, integration is easy.

 

But there are caveats: where is the master data if you have multiple solutions? I fear this post does not provide an answer for this, I find, is the major long-term issue.

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Death by a Billion Clicks - can BestBuy comeback?

Death by a Billion Clicks - can BestBuy comeback? | WHY IT MATTERS: Digital Transformation | Scoop.it
Best Buy ruled retail until it was knocked sideways by the Internet. Can it make a comeback, or is the big-box era officially over?


But Best Buy faced an even more fundamental challenge: The entire big-box retail industry appeared to be dying...


The mobile Internet posed an even larger problem for big boxes. Showrooming was a potentially existential challenge—customers coming into the store to get hands-on experience with a product, then whipping out their smartphone to purchase it from Amazon at a lower price...

Farid Mheir's insight:

What is even more interesting comes midway through the article: BestBuy still sells a lot of stuff, so even though there are challenges ahead the bulk of sales today remain in stores.


"It’s the biggest PC retailer, the biggest independent phone retailer, and the largest camera retailer in the world. It sells more tablets than any other retailer—including Apple. Last year, Best Buy clocked $50 billion in sales, roughly the same as in 2010. That’s about 50 percent more than the next-largest consumer-electronics retailer, Walmart. Analysts estimate that Amazon does just about $14 billion in annual electronics sales."

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