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Scoop.it!
Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. So I'm delighted to see this momentum build. And I feel like it's still in the early stages of what it will become. A huge 'thank you' 
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Curated by Farid Mheir
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WHY IT MATTERS: so true, integration should become the primary focus when choosing a product. Every vendor now has a marketplace of pre-built integrations (hubspot has 1000+ it seems). So, integration is easy.
But there are caveats: where is the master data if you have multiple solutions? I fear this post does not provide an answer for this, I find, is the major long-term issue.