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Scoop.it!
An email from Aleksandr Kogan sheds light on exactly how much your Facebook data reveals about you, and what data scientists can actually do with that information. The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies. 
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Scoop.it!
“During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple.”
Farid Mheir's insight:
WHY THIS IS IMPORTANT We are just starting to scratch the surface of what we can learn when we analyze the personal data from social media. When everything is connected with Internet of things products and when we measure everything we do using wearables and quantified-self technologies, the insights will be even greater. Companies should prepare to analyze this massive data rush and us all should start to think about our information privacy more carefully...
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Curated by Farid Mheir
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WHY IT MATTERS: this well researched article with many links will provide hours of content to help you understand the Facebook breach. The data may surprise you both by the high accuracy that some predictive models have, and by the relatively low accuracy of other elements.