WHY IT MATTERS: Digital Transformation

digital transformation impacts both top line and bottom line

• using email rather than direct mail for engagement offers increased opt-in rates by nearly 300 percent
• cut costs by decreasing direct mail
• increase enrollment rates by using email more aggressively
• enhance web experience on pages that could affect call volume, pilots are already saving over $20 million per year
• driving customers into deeper digital relationships paid off in higher lifetime value.