WHY IT MATTERS: Digital Transformation
214.3K views | +1 today
Follow
WHY IT MATTERS: Digital Transformation
Get weekly or monthly digest of all posts in your inbox: https://fmcs.digital/wim-subscribe
Curated by Farid Mheir
Your new post is loading...

Popular Tags for this blog

Current selected tags: 'Social Media', 'Social impacts'. Clear
Scooped by Farid Mheir
Scoop.it!

When you think #digitalTransformation will be over soon, start reading about #AI and its various applications such as enhanced #socialMedia and things like the #Metaverse - then throw in #AR and yo...

When you think #digitalTransformation will be over soon, start reading about #AI and its various applications such as enhanced #socialMedia and things like the #Metaverse - then throw in #AR and yo... | WHY IT MATTERS: Digital Transformation | Scoop.it

Through UGC and AI, we’re inching closer to the Metaverse. But the most exciting part of that vision is its potential to reinvent our social interactions.

Farid Mheir's insight:

WHY IT MATTERS: a good article on the Metaverse as part of a series on new social media. Just in case you thought digital transformation was about to slow down.

Also: https://a16z.com/social-strikes-back

No comment yet.
Scooped by Farid Mheir
Scoop.it!

Gen Z: Get Ready for the Most Self-Conscious, Demanding Consumer Segment 

Gen Z: Get Ready for the Most Self-Conscious, Demanding Consumer Segment  | WHY IT MATTERS: Digital Transformation | Scoop.it

Generation Z (Gen Z), born after 2000, is the first generation not to have known life without technologies and services such as smartphones, iPads, Facebook, Instagram and WhatsApp. Exposure to these technologies and services has influenced this demographic’s broader expectations and behaviors.

We have identified three defining attributes of Gen Zers:

  • Gen Zers tend to attach great importance to personal appearance, in large part because they are the first generation to grow up “in public” online, i.e., documenting their lives on social media.
  • The pressures presented by social media are encouraging Gen Zers to spend on leisure services, such as vacations, dining out and going out. This is what we call “the Instagram effect.”
  • The on-demand economy, ranging from video-on-demand services such as Netflix to dine-on-demand apps such as UberEATS, is making Gen Z the most demanding, least patient generation ever.

US consumers spent $829.5 billion on Gen Zers in 2015, we estimate. Around $66 billion of that total was spent on discretionary categories, while most of it was spent on essential or semi discretionary categories such as housing, food, clothing and transportation.

Farid Mheir's insight:

Make sure you can fulfill their digital needs because they are coming to replace the millennials!

Farid Mheir's curator insight, January 16, 2017 9:17 AM

Make sure you can fulfill their digital needs because they are coming to replace the millennials!

Rescooped by Farid Mheir from WHY IT MATTERS: Digital Transformation
Scoop.it!

Gen Z: Get Ready for the Most Self-Conscious, Demanding Consumer Segment 

Gen Z: Get Ready for the Most Self-Conscious, Demanding Consumer Segment  | WHY IT MATTERS: Digital Transformation | Scoop.it

Generation Z (Gen Z), born after 2000, is the first generation not to have known life without technologies and services such as smartphones, iPads, Facebook, Instagram and WhatsApp. Exposure to these technologies and services has influenced this demographic’s broader expectations and behaviors.

We have identified three defining attributes of Gen Zers:

  • Gen Zers tend to attach great importance to personal appearance, in large part because they are the first generation to grow up “in public” online, i.e., documenting their lives on social media.
  • The pressures presented by social media are encouraging Gen Zers to spend on leisure services, such as vacations, dining out and going out. This is what we call “the Instagram effect.”
  • The on-demand economy, ranging from video-on-demand services such as Netflix to dine-on-demand apps such as UberEATS, is making Gen Z the most demanding, least patient generation ever.

US consumers spent $829.5 billion on Gen Zers in 2015, we estimate. Around $66 billion of that total was spent on discretionary categories, while most of it was spent on essential or semi discretionary categories such as housing, food, clothing and transportation.

Farid Mheir's insight:

Make sure you can fulfill their digital needs because they are coming to replace the millennials!

Farid Mheir's curator insight, January 15, 2017 6:09 PM

Make sure you can fulfill their digital needs because they are coming to replace the millennials!

Scooped by Farid Mheir
Scoop.it!

Facebook DID influence the #Elections via @Mike_K_Spencer

Facebook DID influence the #Elections via @Mike_K_Spencer | WHY IT MATTERS: Digital Transformation | Scoop.it

It's hard to imagine, just twelve years ago, that the media would have been reduced to Facebook, degenerated into what we have today.

Farid Mheir's insight:

An interesting overview of the impact that social media, Facebook in particular may have had in the elections. Not sure if that is the case but for sure the world of media has evolved tremendously.

SofiJukeMari's curator insight, November 13, 2016 1:52 PM
Share your insight
Curated by Farid Mheir
Get every post weekly in your inbox by registering here: http://fmcs.digital/newsletter-signup/