Service performance has improved recently for most CPG companies. But getting goods from plant to shelf involves more hurdles and more complexity than ever before.
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WHY IT MATTERS: Digital Transformation
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Farid Mheir
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Curated by Farid Mheir
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WHY IT MATTERS: consumer package goods companies (CPGs) are being hit by digital transformation as we disintermediate the retailers with direct delivery (drop shipping), online distribution and the need to continue to serve traditional retailers with warehouses and stores. Moreover, beyond the supply chain, CPGs have a increased need to know their customer, something that is often difficult to do with retailers blocking access to valuable data. This survey by BCG provides useful categorization of the impact to CPGs, along with some %