WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
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Curated by Farid Mheir
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Amazon Prime Members Heavily Outspend Non-Prime Customers via @statista

Amazon Prime Members Heavily Outspend Non-Prime Customers via @statista | WHY IT MATTERS: Digital Transformation | Scoop.it
This chart shows how much Amazon Prime members spend on Amazon.com compared to regular customers.
Farid Mheir's insight:

When Amazon goes into grocery eCommerce and charges 299$ per year for Prime, what will be the impact on traditional retailers - Walmart, Target, Loblaws?

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Nordstrom web sales are +33%- invests 4.8B$ CAPEX in e-commerce via @markbrohan @InternetRetailer

Nordstrom web sales are +33%- invests 4.8B$ CAPEX in e-commerce via @markbrohan @InternetRetailer | WHY IT MATTERS: Digital Transformation | Scoop.it
Internet Retailer - E-Retailers/Top 500 U.S. E-Retailers - Nordstrom invests heavily in e-commerce
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Canadian Tire ups digital ante, offers 90 per cent of products online and cuts back on print ads

Canadian Tire ups digital ante, offers 90 per cent of products online and cuts back on print ads | WHY IT MATTERS: Digital Transformation | Scoop.it
Using Sport Chek as a pilot, marketing successes are not only helping the parent retailer catch up to competitors, but set the pace
Farid Mheir's insight:

Must read short article with great insights on how Canadian Tire bets digital using and internal team and 10 "secret" digital projects. Looking forward to the next few months to see what they are about.

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Amazon's Wholesale Slaughter: Jeff Bezos' $8 Trillion B2B Bet

Amazon's Wholesale Slaughter: Jeff Bezos' $8 Trillion B2B Bet | WHY IT MATTERS: Digital Transformation | Scoop.it
Forget the delivery drones and TV deals. Jeff Bezos' stealthy foray into the unsexy world of B2B distribution is likely his most disruptive move yet -- and it has an $8 trillion swath of the economy running scared.
Farid Mheir's insight:

Yes, makes perfect sense: is there a difference between B2C and B2B? I guess the answer is "not so much".

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Retail 2.0: the convergence of wearables, #iBeacons and big data via @kaulout @Gigaom

The winners in the ecosystem for retail 2.0 will blend expertise in hardware and software platforms, system integration and consulting, and analytics providing an all-in-one offering.
Farid Mheir's insight:

Very detailed review of the potential for iBeacons for brands, technology providers and retailers. A must read if you are wondering how iBeacons could be used in your stores.

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Loblaw competitors are now Amazon & Wal-Mart due to click-n-collect via @globeandmail

Loblaw competitors are now Amazon & Wal-Mart due to click-n-collect via @globeandmail | WHY IT MATTERS: Digital Transformation | Scoop.it
‘Click and collect’ system will allow consumers to order groceries from its website, have employees pack them and then pick the goods up at the stores
Farid Mheir's insight:

No surprise in this announce by Loblaws


2 things worth highlighting, which represent clear result of the digital transformation of Loblaws:

  • “We think that represents a very significant potential strategic advantage for us ultimately.”. Turning eCommerce into a digital advantage means other grocers - IGA, metro - are not there and will not be there
  • “I’d like to encourage you to imagine a world where fresh fruits and vegetables outsell packaged groceries in our stores,” he told shareholders. I've been saying that for years now: the middle of grocery stores (where canned goods are sold) will disappear in favor of online ordering. People thus will go to the store to hand pick perishables. So of course they will outsell packaged goods. Prediction: I also envision that stores will sell training (think recipes, tastings, etc.) and support (personalized help to managed your weight or deal with some intolerance (nuts, gluten, etc.)


Am I completely out here? Then why are IGA and metro not following Loblaws here?

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Wal-Mart to build online grocery pick-up center in Bentonville

Wal-Mart to build online grocery pick-up center in Bentonville | WHY IT MATTERS: Digital Transformation | Scoop.it
Wal-Mart is wasting no time in deploying its latest grocery format — a stand alone pick-up center where shoppers can drive up and retrieve their online orders and never leave their car. It’s a new format concept for Walmart U.S. who continues to up the ante for convenience in the highly competitive grocery sector.
The retailer reviewed plans for the first concept depot with Bentonville city officials on Tuesday (April 29.) The proposed development goes to the city planning commission on May 6.
Farid Mheir's insight:

One more sign that retail store transformation is under way and will move from anecdotal to full scale in the next months. With Walmart scale and size of its stores it is not difficult to see them convert part of their existing facilities to host drive-thru area in the back. This way you can order staples (or even benefit from automatic replenishment), then go in store to top-off what you may have missed or want to pick yourself (essential in grocery).

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Amazon Launches Prime Pantry: great deal for a max 45lbs for 5.99$ fee via @ninaZipkin

Amazon Launches Prime Pantry: great deal for a max 45lbs for 5.99$ fee via @ninaZipkin | WHY IT MATTERS: Digital Transformation | Scoop.it
Amazon Prime members can now have big boxes filled with regular-sized household items delivered at a flat rate.


As the big-box retailer of the online world, it's no surprise that Amazon sees a future in big boxes.

This week, Amazon launched Prime Pantry, a delivery service that allows customers to fill up a single box of non-perishable household goods and have it shipped to them at a flat rate.


In a dig at stores like Costco and Walmart, where customers save by buying in bulk, Pantry users will be able to purchase items like cereal, canned soup, pet food, paper towels and detergent in "everyday sizes," but save by having them shipped in bulk.


Customers can order up to 45 pounds of items, but each box, no matter the size of the shipment (it shows the percentage being filled in the shopping cart), will be delivered for $5.99.  

The service is only available to Amazon Prime subscribers, but the flat rate comes on top of the annual $99 membership fee (up from $79 as of April 17).

While Pantry delivers to customers in the contiguous U.S. (not Hawaii or Alaska), the company's other offering in the grocery space, same day service AmazonFresh is currently accessible in three West Coast markets – Los Angeles, San Francisco and Seattle. 

Farid Mheir's insight:

More signs that Amazon is targeting established retailers where it hurst: repeat business of staple products. you know, the stuff in the middle of the store, on shelves, where there is little value in picking the product yourself - a can is a can.


Amazon will suck the air out of retailers for these products as its cost structure is much less than that of a retailer - no staff, low cost warehouses, high automation, no need to ship/unwrap/stock shelves. Of course there are the shipping cost and the returns but Amazon is addressing those as well.


Related article: Amazon Is Now Accepting Returns Through its Lockers

What can established retailers do? Roll over and let Amazon do what it wants. So far, that looks pretty much like it...


Also read:

  1. Amazon Pantry to take on Costco- makes perfect sense in the big picture for Amazon via @usatoday http://sco.lt/6tuRY9
  2. Online Sales is transforming the supermarket store design: center of store will slowly disappear via @nrf @booz http://sco.lt/9AWJeb 
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Amazon Is Testing Its Own Delivery Service in San Francisco- this will threaten UPS & FedEx via @bi @wsj

Amazon Is Testing Its Own Delivery Service in San Francisco- this will threaten UPS & FedEx via @bi @wsj | WHY IT MATTERS: Digital Transformation | Scoop.it

Amazon also recently published the following job posting on its site:

Amazon is growing at a faster speed than UPS and FedEx, who are responsible for shipping the majority of our packages. At this rate Amazon cannot continue to rely solely on the solutions provided through traditional logistics providers. To do so will limit our growth, increase costs and impede innovation in delivery capabilities. Last Mile is the solution to this. It is a program which is going to revolutionize how shipments are delivered to millions of customers.



Read more: http://www.businessinsider.com/amazing-is-testing-its-own-delivery-service-2014-4#ixzz307sW3WDL

Farid Mheir's insight:

It was clear when amazon started rolling out Amazon Fresh.


See this post from Jan 2013:

AmazonFresh set to expand? http://sco.lt/59o9Td


and others on same-day delivery

http://www.scoop.it/t/digital-transformation-of-businesses?q=same+day+delivery


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Back to the future: 12B printed catalogs in 2013 and in-store showrooming via @EHolmesWSJ @wsj

Back to the future: 12B printed catalogs in 2013 and in-store showrooming via @EHolmesWSJ @wsj | WHY IT MATTERS: Digital Transformation | Scoop.it
Shoppers spend more online after browsing through lavish print spreads.
Farid Mheir's insight:

That is why "Marketers mailed 11.9 billion catalogs in 2013". Amazing read and reminder: most people still use printed catalogs - even I do and enjoy them - and go in store to shop and view products. What's important is to make online experience seamless.

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#Wal-Mart’s in-store shoppers prefer #Amazon.com — not Walmart.com via @marketwatch

#Wal-Mart’s in-store shoppers prefer #Amazon.com — not Walmart.com via @marketwatch | WHY IT MATTERS: Digital Transformation | Scoop.it
Wal-Mart Stores Inc. has been vocal about its intention to aggressively build its online business, but there's one thing it needs to change first: Getting its own in-store shoppers to shop at Walmart.com.


Just 19% of Walmart in-store shoppers shop at Walmart.com, compared to 53% of those who also buy at Amazon.com, according to a UBS report, citing Kantar Retail data.

Farid Mheir's insight:

Read the stats and ask yourself the same question in your business: how many of your customers shop online on Amazon.com? Is that percentage higher or lower than those using your own eCommerce site?


If the answer is lower, then you are loosing money.


If you do not have an ecommerce website, the answer is even easier to get.

André Bélanger's curator insight, April 16, 2014 8:54 AM

Walmart n'a pas encore réussi à offrir une grande valeur ajoutée à ses clients pour sa boutique en ligne. Amazon, qui n'a pas de présence physique, reste le leader incontesté du magasin en ligne des clients de Walmart.

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Le commerce en ligne transfrontalier dans la mire des détaillants via @DirectionInfo @dumas0606

Le commerce en ligne transfrontalier dans la mire des détaillants via @DirectionInfo @dumas0606 | WHY IT MATTERS: Digital Transformation | Scoop.it
Le Québec perdrait 95 millions de dollars par année en raison du commerce en ligne transfrontalier, estime le Conseil québécois du commerce de
Farid Mheir's insight:

On se plaint ici des pertes de revenus de taxes (15% sur 1B$ = 150M$ quand même). Mais il faudrait aussi souligner que c'est 1B$ de ventes perdues par nos marchands...

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#Venezuela invented the creepiest supermarket #loyaltyCard - digital can be used for #good or #bad @dumas0606

#Venezuela invented the creepiest supermarket #loyaltyCard - digital can be used for #good or #bad @dumas0606 | WHY IT MATTERS: Digital Transformation | Scoop.it
Venezuelan president Nicolás Maduro has a new idea for how to fight his country's shortages of basic goods: keep electronic records of what everyone is buying. Maduro announced plans to launch what he's calling a secure supply card (link in Spanish), which will allow Venezuelans to sign up and receive benefits, such as discounted prices, at...
Farid Mheir's insight:

We will see more of this for sure: good technology hijacked for bad intent. But never thought that loyalty card programs could be turned into digital food ration cards. !Viva la technologia!

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IR Research Report on Canada's Top 20 E-Retailers

IR Research Report on Canada's Top 20 E-Retailers | WHY IT MATTERS: Digital Transformation | Scoop.it
Farid Mheir's insight:

No surprise here: Canadian retailers online lag compared to US counterpart. Nevertheless very good list that opens eye  as to what is working and what is not.

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Ecommerce in Britain grew by 14,3% in February via @dumas0606

Ecommerce in Britain grew by 14,3% in February via @dumas0606 | WHY IT MATTERS: Digital Transformation | Scoop.it
Les pluies et inondations de février ont incité les Britanniques à se tourner plus que jamais vers l'achat en ligne. Dans l'ameublement, le tiers des ventes se fait désormais sur Internet.
Farid Mheir's insight:

Britain is ahead of the maturity curve in its use of the Internet, eCommerce in particular. They have embraced online grocery shopping more than any other country.


The eCommerce spike in Feb due to climate conditions may provide a good view into the future: when eCommerce is available, then it really does become an option when it is difficult to go to the physical store. We see this every year at christmas where people now prefer to shop online rather than go and wait in overcrowded stores...

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Useful insights in Retail Innovations: Global Retail Trends 2013 by JC Williams Group

Useful insights in Retail Innovations: Global Retail Trends 2013 by JC Williams Group | WHY IT MATTERS: Digital Transformation | Scoop.it
Increasingly, customers are playing an active role in defining and determining the assortment. Consumers are no longer just passive recipients of what a retailer “thinks” they might want; they are ...
Farid Mheir's insight:

I recommend reading the Retail Innovation document for anyone looking for great examples of retailers that are innovating in the digital space. I was especially impressed with Hointer apparel retailer...

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Best Buy "Renew Blue" omni channel strategy in a detailed document via @bestbuy

Best Buy "Renew Blue" omni channel strategy  in a detailed document via @bestbuy | WHY IT MATTERS: Digital Transformation | Scoop.it
Farid Mheir's insight:

The BestBuy omni-channel strategy document was made public in Nov 2012 and is available online. Sheds light into the company current state versus competitors and the strategy to regain its position.

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Sign we reached the edge of the digital cliff in the retail industry: Best Buy cuts 950 jobs via @globeandmail

Sign we reached the edge of the digital cliff in the retail industry: Best Buy cuts 950 jobs via @globeandmail | WHY IT MATTERS: Digital Transformation | Scoop.it

Electronics retail giant Best Buy Canada is cutting 950 jobs at its namesake and Future Shop stores as it streamlines its business to take on tougher competition.


The job cuts underscore the increasingly competitive retail landscape as U.S. discount giants Wal-Mart Stores Inc. and Target Corp. expand in this country, other new foreign merchants arrive and online players steal away business from incumbents, leaving them scrambling to keep up.


Best Buy’s same-store sales, a key measure of revenue at locations open for at least 12 months, fell by 0.9 per cent during the crucial holiday period. And margins were worse than expected


The retailer enjoyed more than 50-per-cent sales growth in its e-commerce business in the past year while its new in-store “reserve and pick-up” service more than doubled in that period, Mr. Wilson said.


Farid Mheir's insight:

I wrote about the digital cliff a while back ("Survivrez-vous au précipice numérique?"), the concept that says digital transformations do not happen slowly over time. Digital transformation usually transform whole industries within a few years, rapidly, with established players disappearing overnight for the benefit of relative newcomers. It happened in the book industry, the music industry, the travel industry, the yellow pages industry and now is happening in the retail industry. 


What is challenging for digital natives is that the signs have been there for years, decades in fact, that retail will have to change due to the introduction of digital technology. It was the Internet at first, then came the mobile devices and soon, the revolution in order delivery and shipping. We are not sure yet what the retail store of the future will look like but we can assume it will look more like an Apple store than a Best Buy store:

  • small store
  • more there for service, training, help than to sell products (that will be done mostly on the online store
  • flexible delivery and return, with pick-up in store and overnight delivery options


Also read those recent posts:

  • Online Sales is transforming the supermarket store design: center of store will slowly disappear via @nrf @booz http://sco.lt/9AWJeb (also has a number of other references)
  • The list of eCommerce solutions is impressive- why are businesses not selling online? via @andrewbleakey http://sco.lt/8PRwjR
  • How many warehouses do retailers need to fulfill Internet orders? via IR_Magazine http://sco.lt/97ph9F
  • More signs that online grocery is the retail battleground of walmart and Amazon via @tc http://sco.lt/7RoH8j
  • As much as 33% of Internet sales gets returned? good reason why digital transformations require planning via @wsj http://sco.lt/5eALiL
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How many warehouses do retailers need to fulfill Internet orders? via IR_Magazine

How many warehouses do retailers need to fulfill Internet orders? via IR_Magazine | WHY IT MATTERS: Digital Transformation | Scoop.it

Starting in the second quarter of 2013, Best Buy, No. 10 in Internet Retailer’s 2013 Top 500 Guide, began fulfilling web orders from 50 of its more than 1,500 U.S. stores. At first, Best Buy was much slower in delivering orders to customers than Amazon. But that changed over the holidays.


During the summer, Best Buy took nearly seven days to deliver an order on average. That compared to  four days for orders made with Amazon.com, StellaService says. By October the gap had narrowed, to about two days and seven hours for Best Buy orders compared with about three days and 12 hours for Amazon orders. Best Buy lost ground in November. But on Dec. 13 the chain could claim victory, if only barely. Its orders were in the hands of customers in just under three days, while Amazon’s orders needed a few more hours.

Farid Mheir's insight:

Looks like having real estate (read: stores) may not be as much as a liability as expected when it comes to eCommerce. This post breaks down the number of warehouses that online pure plays have but also makes the case that smart brick-n-mortar retailers can turn their stores into mini warehouses. Great idea if you think about it since stores are already close to where people live.


I leveraged this concept back in the dotcom era to fulfill grocery orders from local stores instead of warehouses. Unfortunately, grocery may have been one of the worst product to implement this concept with, given the high SKU count, different planograms and inventory levels in each store, fresh products, large order size, etc. etc.


But in the case of Best Buy, it may make sense if they can make 2 things work: real estate cost and delivery. Stores typically are in areas where rental rates are high compared to locations where warehouses are typically located. But that may actually be turned into an advantage if you leverage the location for customer pick-ups, which solves the high cost of delivery.


Best Buy and other established retailer thus may have the upper hand here over Amazon that needs to build out its warehousing infrastructure. At least for a few years...

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More signs that online grocery is the retail battleground of walmart and Amazon via @tc

More signs that online grocery is the retail battleground of walmart and Amazon via @tc | WHY IT MATTERS: Digital Transformation | Scoop.it
Walmart To Go, the retailer's on-demand shopping service offering home delivery of general merchandise, including in some cases, groceries, is expanding its..
Farid Mheir's insight:

Some interesting pictures and stats regarding walmart ToGo.

André Bélanger's curator insight, February 4, 2014 4:58 PM

Un magasin roulant sans avoir à payer d'impôts fonciers et de loyers. Brillant!

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Can Fits.me robots (a Virtual Fitting Room) solve online apparel shopping lower return rate? via @competia @wired

Can Fits.me robots (a Virtual Fitting Room) solve online apparel shopping lower return rate? via @competia @wired | WHY IT MATTERS: Digital Transformation | Scoop.it
One in four online clothing purchases are returned, often due to poor fit. And obviously, the only way to solve the problem is with shape-shifting robots.
Farid Mheir's insight:

For a while here in Montreal we had "le mannequin virtuel", a 3D computer model to help sell clothes online. Now this new robot provides a more natural option to determine how well a shirt, skirt or pant will fit. 


Look at this video to see the robot in action. It appears to really do a great job at showing if a garment fits well or not.

http://bit.ly/1iaueJb 


Of course, retailers will be interested in the technology to reduce the high return rate the apparel industry has been experiencing. Not sure how the robots would be integrated into the online shopping experience? I also wonder if they could also help with in-store, where you would not have to try the clothes on but rather would let the robot do the work for you... Would bring a new tool to personal shopper, that could literally go "shop for now" and return only with the products that suit you perfectly. Of course, designers and others will benefit from having this new tool at their disposal.


Read this for more details on the matter: As much as 33% of Internet sales gets returned? good reason why digital transformations require planning via @wsj http://sco.lt/5eALiL 

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As much as 33% of Internet sales gets returned? good reason why digital transformations require planning via @wsj

As much as 33% of Internet sales gets returned? good reason why digital transformations require planning via @wsj | WHY IT MATTERS: Digital Transformation | Scoop.it
Behind the uptick in e-commerce is a little known secret: As much as a third of all Internet sales gets returned, in part because of easy policies on free shipping. Retailers are trying some new tactics to address the problem.
Farid Mheir's insight:

Very interesting insight from WSJ, the 33% figure appears to be very high and probably only applies to certain retailers or industries - apparel is the one feature in the article. One interesting figure from the article says "Rue La La said dealing with returns cost the company $5 million last year", which stresses the importance of the "transformation" component in your digital transformation plan.


In fact, things like returns may come and bite you in the rear if they are not planned for and addressed properly early on. Poster child for this was Zappos (now Amazon) that built returns as part of the normal ordering process, making certain that returns were fast, easy and profitable. This was an essential component of the digital transformation because buying shoes online has a very negative aspect for the customer compared to in-store: they can't try the shoes before they buy. So Zappos *had* to make return a part of its process.


Any digital transformation carries similar issues that must be accounted for early in the plan to make sure they do not kill your digital business model.

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Online Sales is transforming the supermarket store design: center of store will slowly disappear via @nrf @booz

Online Sales is transforming the supermarket store design: center of store will slowly disappear via @nrf @booz | WHY IT MATTERS: Digital Transformation | Scoop.it

Experts think it’s inevitable that sales of many non-perishable grocery categories will eventually take place online. Retailers need to meet that demand, but also the creative challenge of what to do with the space that it will open up in stores. Thom Blischok of Booz & Co. shared his ideas about “Tomorrow’s Trends Delivered Today: Store Design Trends — The Path to 2025” at a recent Food Marketing Institute conference, and then in an interview for this section.


Today, 80% of the store is in merchandise, while 20% is accounted for by services, he said. Meanwhile 75% of capital investment dollars go to the store perimeter, while 15% is spent on center store, and 10% goes to the front of the store.

“Recognizing that there is a movement to the Internet, becoming world-class at what you do on the perimeter and with services is critical,” Blischok said in an interview after he presented his concepts at the recent Food Marketing Institute Energy & Store Development Conference in Baltimore.


Future store designs will have to account for certain center store categories moving online, which will result in much more available space in the store; decisions will have to be made about what to do with that space.


Read More: http://supermarketnews.com/store-design-amp-construction/future-online-sales-open-space-design-innovation#ixzz2r8V6f7B2

Farid Mheir's insight:

I am a technology expert, not a retailer or a store designer. I've posted blog posts regarding this trend for a while now and find this article to provide some of the background information to indicate that store designs are changing as some of the purchase for commodity items move to online.


Retailers must thus act to prepare for this.

  1. open eCommerce stores and ensure the process is seamless between online and in-store. Think how to digitize and integrate loyalty programmes, POS transaction data, mobile devices usage in store, etc.
  2. think of a simple customer experience where staples and regularly bought products move to eCommerce auto-replenishment, while store experience remains for added service and value


See also

  • Amazon warehouse & operations and Apple stores trace the future of brick-n-mortar stores via @bi http://sco.lt/5pCgBl
  • Why Amazon Prime Could Soon Cost You Next to Nothing- More signs that Amazon is "flipping" the shopping model http://sco.lt/9CIq3N
  • Amazon Pantry to take on Costco- makes perfect sense in the big picture for Amazon via @usatoday http://sco.lt/6tuRY9
  • How digital made Nespresso possible- an in depth analysis of the business model via @BDoom http://sco.lt/75eN0L
  • Chart from @bcg help vizualize Amazon's long tail which leads to Digital’s Disruption of Consumer Goods and Retail http://sco.lt/6sBETh
  • What if Clay Christensen Is Right about the Grocery Business (and Amazon Is Wrong)? http://sco.lt/8mT8Mb
  • and others http://bit.ly/KFeAcU
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How retailers BedBath&Beyond, Michael Kors & 20 others use digital to Spark Innovation via @nrf

How retailers BedBath&Beyond, Michael Kors & 20 others use digital to Spark Innovation via @nrf | WHY IT MATTERS: Digital Transformation | Scoop.it

Anticipate Customer Needs
Your child is going away to college and needs all the basics. But who wants to pay airline baggage fees to transport pots, pans, sheets and towels? Bed Bath & Beyond took a multi-pronged approach to ensuring that students’ first days on campus carried all the comforts of home.

In some locations, the home goods retailers set up pop-up stores on or near select college campuses. It also created a “Shop Here, Pick Up There” option, allowing students to choose what they wanted at a store close to home and pick up the packages at the location nearest their campus. Online, BB&B offered checklists and informational videos as well as a shopping option that allowed customers to choose the ship date.

It was a smart strategy that paid off well. While NRF anticipated that back-to-college shopping would be down year-to-year in 2013, Bed Bath & Beyond closed out its second quarter ending August 31 with a 3.7 percent increase in same-store sales.

Farid Mheir's insight:

20 different examples of companies that have leverage digital to transform the way they do business. Nothing earth shatering always good to have examples in mind when trying to convince a executive... ;-)

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Amazon Wants to Ship Your Package Before You Buy It: personalized "forecasting"? via @WSJ

Amazon Wants to Ship Your Package Before You Buy It: personalized "forecasting"? via @WSJ | WHY IT MATTERS: Digital Transformation | Scoop.it
Amazon was granted a patent for what it calls “anticipatory shipping,” a method to start delivering packages even before customers have clicked “buy.”
Farid Mheir's insight:

Retailers have been doing forecasting for a long time, predicting from previous sales and market conditions (and their best judgement), what to order for each one of their stores. When you have hundreds of stores, this is not a simple tasks, and it often requires years of experience - if you want to do it well. Because forecasting errors are very costly, resulting in lost sales or products that stay on shelves or racks and must be transferred to others stores, or worse, discounted at the end of the season.


I've worked on systems - from simple excel spreadsheets to more complex applications - that automate the predictive aspect and provide tools to facilitate the forecasting process. But never were the tools using invidual client profiles  to make the prediction. They always used global store-level or regional sales numbers. 


So, at least in theory, established retailers can have a leg up.


But Amazon may (again) shock retailers into a digital transformation, bringing their individual client sales data into account when doing the forecast. This will require retailers to include individual customer transactions and possibly their "wish lists" and online search information, to include in your forecasts. Data is there but few reatilers have the systems or the integration to bring this data in a timely manner to the "forecasting team" desk.


Amazon has been doing this with "replesnishment" options where they send you products on a regular schedule, so you don't have to "shop" for them: they come at your door at a predefined interval you control. And they give you rebates for sticking to your schedude (predictability is invaluable in a supply chain!).


If you do, then your forecast will undeniably be better. If you don't companies like amazon, with lower overhead, will send your clients products before they even consider going to store to see what's on the shelves!

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