Yesterday, Apple began a small press push on its new iBeacon technology, pushed an Apple Store app update to support them and turned the feature on in 254 U.S.-based storesin an initial rollout. According to the details we know so far, some Apple stores may have as many as 20 iBeacons deployed, depending on the size.
This isn’t Apple rolling out beacons in a few of its stores. It’s Apple rolling out potential beacons in every store that has an iPad — and there are hundreds of thousands already out there. Now, when a retailer makes a decision about tablet kiosks or signage, they’ve got the incentive of a hyperlocal advertising or customer-service system built right in.
Lest we forget about Apple being a hardware company: This is going to end up selling an absolute ton of iPads.
A very good review of the human computer interfaces and what the future may hold for us.
WHY THIS IS IMPORTANT
We cannot hold a mouse and keyboard in our hands to interact with physical world objects that have been digitized. Think of a warehouse employee that needs to interact with an automated shelves to fetch a specific product. Today we would use buttons on a mobile phone touchscreen. But would it not be simpler if we could simply interact with the shelves itself in ways that our body would recognize, then send appropriate commands to the devices we interact with?
In the article, the far fetched story about the couple in a bar may not be very realistic but it provides some very useful insights about how to leverage our bodies to do things we cannot with our devices today, for privacy reasons for example. Very interesting.