21st Century Learning and Teaching

Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership?

Increase blog engagement in 5 easy steps
Blog engagement is important for a number of reasons. First and foremost, it allows you to reach your target audience and have considerable influence over them. Secondly, it enhances your SEO standing and enables you to prove to the search engines that your content is valuable and worthy of prime real estate in the search results.

“Google notices whenever blog visitors leave comments and posts as well as when they post a response,” SEO Service Agents explains. “For the search engines, they will see that your blog is active and very much alive.  Not to mention the fact that your rankings in the SERP’s will benefit from mentions of your content on social media platforms.  The end result is that all of this will generate more visitor traffic. And that is exactly what you are looking for.”

But what exactly is the goal? In other words, what does it look like for a blog to have high levels of engagement? From a big-picture perspective, you want blog visitors to read and engage with your posts, comment and share on social media, and return to your blog regularly to check for new content.

The big question is, how? How do you get readers to do these things on a steady and ongoing basis? While there are numerous strategies you can use to get the desired results, here are a few keys that leading brands have discovered over the years.

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https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs

So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.

There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.

Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

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https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means.

Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.

However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

Business people searching for the ideal #marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it’s inevitable that the audience you are trying to reach is on at least one social network. But it is no longer enough to just “show up.”

To stand out online, companies need to create an engaging social presence. This article will look at 10 ways to create a compelling social presence online.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in the marketplace. The more popular a blog becomes the better awareness will the business receive.

Perceive your own business like a powerful mechanism that can satisfy a specific target audience. However, before your products or services get to satisfy anyone’s needs or solve anyone’s problems, you –the brain of the company – has to supply a consistent flow of interested customers.

How do you do that? Well, you can run a blog and deliver massive amounts of traffic to your business offer. Thousands of people will hear about your brand’s name, and that’s only because they’ve been tempted to arrive to and consume one of your blog posts. In fact, here’s a list of benefits that blogging shall bring to your business performance:

More traffic towards your business website through SEO channels.
Blog posts’ call-to-actions (CTAs) generate new leads and potential sales.

Improves your authority in the field because of the quality content you share.

A great feedback machine (ask visitors at the end of posts to share insights).

Your business can become viral because one blog post becomes viral.

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Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.

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https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

Blogging provides numerous benefits but we all have reasons why we don’t always blog as much as we want. Here’s what you’ve told us in your blogging stories about blogging challenge…

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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building a digital presence. Maybe you used to have a blog, but due to other pressing concerns, it has remained stagnant for months or even years.

Whatever your excuse, it’s not too late to get a blog up and running before the new year. And it’s easier than you think! Maintaining a content hub on your website is essential for building organic traffic and generating inbound leads. A good blog helps google find you, provides material for you to share on social media, and demonstrates your industry expertise and brand credibility. Here are 5 simple tips to help you activate an older blog, or start blogging from scratch...

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À l’ère du Big Data, l’intelligence collective des êtres humains permet de générer de nombreuses données pour résoudre certains des principaux problèmes de l’humanité. De même, elle permet d’analyser certaines données plus efficacement que les algorithmes informatiques. Découvrez la relation étroite entre intelligence collective et Big Data.

Intelligence collective : définition

La notion d’intelligence collective désigne une intelligence de groupe, ou une intelligence partagée émergeant de la collaboration, des efforts collectifs ou de la compétition entre plusieurs individus. Cette intelligence collective permet de prendre des décisions par consensus. Les systèmes de vote, les réseaux sociaux, et les autres méthodes permettant de quantifier l’activité de masse peuvent être considérés comme des intelligences collectives.

L’intelligence collective peut être perçue comme une propriété émergente de la synergie entre le savoir offert par les données, les logiciels, le hardware informatique, et les experts de domaines spécifiques, permettant de prendre de meilleures décisions au moment opportun.

Plus simplement, l’intelligence collective résulte de l’association entre les humains et les nouvelles façons de traiter l’information.

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Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Here are 4 types of blogs that will help you drive results.

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If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable to move forward if they aren’t in an environment conducive to that production.

Ideally, you’ll be able to find, in general terms:

Inspiration: to stimulate your creativity and help you come up with more original ideas.

Focus: to keep you as productive as possible and minimize time waste.

Comfort: to reduce your stress levels (and risk of injury).
Collaboration: to keep you in close contact with other people.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

My main focus with this article is showing you the 5 examples of how to use content to create awesome content marketing strategy.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/