21st Century Learning and Teaching

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job. 

But here’s the deal with content creation. While it’s an extremely valuable marketing tool, it’s time-consuming, to say the least. 

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Not to mention the struggle to keep up with brands that have linked arms with content agencies to scale massive amounts of content. 

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In digital marketing, content is the base upon which you promote your business. The smarter your content is, the better results your marketing efforts will have. 

Creating good content helps you create brand recognition, build brand authority and create a loyal following base.  

However, it’s not just about creating content for your business. If you want to have the best result, you also have to know what type of content to produce for different platforms. 

For example, there is no point in producing the same type of content for LinkedIn as the ones you create for Instagram. Unlike LinkedIn, Instagram is all about visual content. 

So if you’re getting good results from a text-only post on LinkedIn, it doesn’t mean that you’ll get the same result from it on Instagram. 

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Why is content curation important for B2B companies?
Put simply, B2B content marketing generates measurable results for companies. It is so popular among B2B marketing professionals that 91% of them say they use it, with 30% claiming content provides the highest ROI versus any other channel.

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Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience.

What if there was another way to keep up with content needs without always writing new pieces? Turns out, there is – content curation. Let’s break down 5 ways to curate content and keep your blog fresh.

Blogging is an excellent way for experts and enthusiasts to turn a passion into a profitable business. There are numerous blogging revenue stream options; these include selling merchandise and sponsorship packages. However, whatever your business model, building a successful brand is a priority. 

To do this, bloggers must use several online tools to help identify opportunities, streamline processes and improve their websites. With the right set of tools, bloggers can make better decisions and be sure that their blog reaches a larger audience and generates more revenue.

So here are 15+ online tools for bloggers whether you’re starting a blog or already have one.

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Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing. 

In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. 

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In the world of content marketing, there are always two sides. And all business owners and marketers sure do want to stay on the greener side of the marketing field: where the traffic they receive makes people convert.

It’s not an easy feat, however. But that doesn’t mean it’s not doable. That’s why, in this article, we will be discussing some tips you can follow to stay on the lusher side of the market.

What separates high and low-performing blog posts
This may be a little surprising, but an article that has a lot of traffic and is on the very top of the SERPs isn’t always considered a high-performing blog post. 

What qualifies as a high-performing one, then, if not an SEO-rich post? You may have already guessed it: an article with a high conversion rate.

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Starting a blog is easy – but creating a successful blog is easier said than done. In this article, we’ll share how to turn your passion for blogging into a successful, monetizable website with a huge following!

1. Identify your blog’s purpose
With millions of active blogs on the internet, it’s important to create something that stands out from the rest. That’s why your blog needs a niche. Your blog needs to have a strong focus, whether it’s about travel, sports, beauty, cooking, pets, etc. 

Ideally, you’ll want to choose something you are passionate about, although it’s also important to provide some sort of value to your readers. If you are writing about something that thousands of other people have already said, it can be hard to gain traction and followers.

Instead, think about what makes your specific topic unique. Can you teach them something new? Do you have an experience to share? Are you a leader in your specific niche or industry? The more original your blog is, the more likely it will attract loyal readers.

And remember, pick a topic you love. If you don’t feel passionate about your blog, it can be hard to stay motivated.

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Roughly 97% of companies worldwide had a content marketing plan in place by 2021, but are they all successful with what they post today? Unfortunately, most of this content isn’t optimized or attractive enough for search engines and audiences, respectively. Therefore it gets lost in the vast digital sea of content out there. 

To make sure you stand out from the crowd and attract your audience, you must create valuable and well-optimized content. While SEO is a great way to rank higher on social media and search engines, it isn’t always the ultimate tool to improve engagement. 

To retain reader attention, you need to offer value throughout your content, and the best way to do that is to create evergreen content. 

In this article, we will look at how to plan and create content that’s always relevant to what’s happening and the benefits you can derive from doing so. 

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What is Content Curation?
In a nutshell, content curation involves discovering and then gathering many digital content pieces focusing on specific subjects (or a company’s broader industry). Then, the content curator presents the digital content in an organized display, typically situated for easy viewing by their target audience.

Say that you’re an entrepreneur and your business plan calls for a big marketing push. To boost brand awareness and to make your target audience see your company as an authority in your industry, you practice content curation.

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What Is a Content Strategy?
A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. It also helps you apportion resources you’ll need to develop content.

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments, and build relationships.

For example, if you run a hardware store and publish a blog with DIY tips, you may notice that your most popular articles are those that instruct readers on wall mounting TVs. You can use this data and run ads for LCD screens on your blog.

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What Is Branding Your Blog?
It’s important that the basic idea is understood first. There’d be no point in showing you how to use UCaaS mechanisms if you didn’t first know the answer to the question “what is UCaaS?”

Branding, in the context of your blog, describes the process of overhauling decision-making around every aspect to form a cohesive, recognizable digital footprint. 

Every aspect of your blog, from its name to its look, from its content to its tone, should feel as though they form a greater, overarching narrative.

Failure to do this often ends up with the blog, as a whole, feeling disconnected and fragmented. When this happens, people who would otherwise be avid readers see your work as uneven, and less reliable.

When this happens, they’ll be on the lookout for something else, and you risk losing their readership to a more well-thought-out blog.

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To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you're passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you.

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If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats?

Obviously, some of this is going to depend on your target audience. For example, younger people tend to be more involved on social media and online forums, while older people consume more traditional media, like TV shows and newspaper articles. You’ll need to consider your audience, your competition, and your specific industry carefully before making any decisions about which content mediums and formats to use.

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