21st Century Learning and Teaching

As robots take over more and more “dirty, dull, and dangerous” jobs from humans and automation assumes the knowledge work once done by people, the vocations that require complex, creative thinking will remain the domain of the living.

This point was driven home in a recent World Economic Forum (WEF) report, which forecasts expected advances in automation, artificial intelligence, and other areas that constitute Industry 4.0. The changes, already unfolding, could — and likely will — be profound, and include shifts in even the most essential job skills.

The report compares the top skills needed in 2015 and those predicted to be critical in 2020 (which is just a few heartbeats away). Quality control and active listening drop from this list — perhaps new technology will take care of these. Emotional intelligence and cognitive flexibility take their place. What I found most interesting is that creativity rockets from the number 10 spot all the way up to number three.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Creativity

Getting started with content marketing can be tricky. Do you know what's the minimum investment required to prove the value of content?

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As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message.

While the job opportunities grow, so to do the number of professionals who include community skills on their resumes and profiles. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year.

But being a quality community manager goes beyond having the knowledge and background to use social media networks. Here are 10 qualities a community manager should possess to improve the chances of success in the position, according to professionals who work within social media and community today.

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Lead generation is not a child’s play. In fact, it’s really tough.

According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails.

However, most often than not, these accustomed methods are not properly utilized. There is also the issue that most people nowadays are more cautious with their personal emails because of email spams and scams.

While lead generation can be a pretty challenging job, there are actually ways that will surprisingly help you acquire a whopping number of quality leads.

In the rest of this article, I will show you the 5 proven lead generation strategies that you can hack to grow your leads by 3X.

Let’s dive in.

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The New Alternative Economic Systems (Part One)

The Emergence Of The Sharing Economy

Over the past few years, consumers have naturally developed, in the face of successive recessions, more rational purchasing reflexes. They have become more concerned about the relevance of their purchases and the social benefits they may have. More aware of the inequalities and the consequences of the enormous waste caused by the overconsumption of society, connected consumers are increasingly opting for platforms for the exchange of goods and services between individuals, without seeking to make profits and without intermediaries. And, if they choose commercial offer platforms, it is often in a context of collaborative economics and sharing. A new economic system is taking shape. It relies more on the pooling of goods, places or tools. And it is more geared towards use than acquisition. It is the sharing economy.

Already by 1994 – 1995, the giants of eCommerce (Amazon) and Ebay appeared, and the first collaborative platform were born. At the turn of the new millennium, platforms for the exchange of knowledge (Wikipedia), and sales of goods / services between individuals (Kijiji) were born. It is at the turn of the millennium, with the emergence of social media, that the first practices of couchsurfing and co-rent (Airbnb), and pooling of urban transport (Uber, Lyft) took root. Then, video and audio streaming subscription sites (Netflix, Soundcloud), and music (Spotify).

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http://www.scoop.it/t/social-media-and-its-influence

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Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.

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https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

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Social selling.

If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties.

The reality is much simpler – and much less awkward. Social selling is just using social media to generate relationships, leads, and eventually, sales.

Here’s how LinkedIn’s Sales Solutions team defines it:

Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.

The term has become more popular in recent years. Surprisingly, it’s actually more widely used than even the term “content curation”.

Geldanlage über Internet-Plattformen: Hohe Rendite, mehr Risiko?
Geldanlagen über Internet-Plattformen stoßen auf wachsendes Interesse, aber auch auf Skepsis. „Die Renditen sind beim Crowdinvesting meist deutlich höher als beispielsweise auf dem Tagesgeldkonto, aber das Risiko ist auch größer“, sagte Wolf Brandes, Finanzmarktwächter bei der Verbraucherzentrale Hessen, der Deutschen Presse-Agentur.

Nach Beobachtung der Verbraucherschützer werden Zinsen von durchschnittlich 4,5 Prozent geboten, in der Spitze sind es zehn Prozent.

„Anleger sollten die Risiken und Chancen und insbesondere die Ausgestaltung der Verträge genau prüfen“, mahnte Brandes. „Das Risiko reicht bis zum Totalverlust des Geldes im Falle einer Insolvenz.“ Internetplattformen sammeln dabei Geld zum Beispiel zur Finanzierung vor allem von Startups. Ist die Firma erfolgreich, erhalten Anleger Zinsen oder eine Gewinnbeteiligung. Häufig handelt es sich den Angaben zufolge um Nachrangdarlehen - im Falle einer Insolvenz bekommen die Investoren ihr Geld also erst, wenn alle anderen Gläubiger ausbezahlt wurden - oder erfolgsabhängige Darlehen.

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A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.

Before we start with the trends we expect to see evolving in 2018, let’s see what has been big up to this point in 2017:

Augmented reality. The trend is still relatively new and it’s not going away. According to a report by Market and Market, the virtual reality and augmented reality market is expected to reach $151.3 billion by 2022. We saw IKEA giving us scannable catalogs that allowed us to see how an item would fit in our room. We saw LEGO using AR technology to bring its models to life. That’s smart marketing.
Native advertising. More and more marketing experts are trying to make their ads look less like ads and more like something the consumer would choose to read or see. This publication in The New York Times is a nice example of native advertising. It’s a post paid by Airbnb, but it’s also useful content that informs and educates.
Those were not the only big trends that defined 2017, but let’s stop there. It’s time to focus on the future. A marketer has to foresee the future, so they will be ready to serve the best campaign when the consumers are ready for it.

Digital Marketing Trends For 2018

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Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means.

Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.

However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'

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What are Soft Skills?

The phrase ‘soft skills’ is often used to describe the skills which characterise relationships with other people, or which are about how you approach life and work.

Others phrases that are often used for these types of skills include: ‘people skills’, ‘interpersonal skills’, ‘social skills’ or ‘transferable skills’.

‘Hard skills’, by contrast, is a phrase usually used to describe job-specific skills. Examples of such skills include professional skills like bricklaying or accountancy, medical expertise such as diagnosis and treatment, or other skills that can be taught and whose presence is testable through exams.

Ironically, for many people, the so-called soft skills are often some of the hardest skills to develop.
The Relative Importance of Hard and Soft Skills
Job-related expertise is essential in any profession and in many other careers. However, over the last twenty to thirty years, understanding has grown that perhaps the soft skills may ultimately be more important in determining levels of success.

That is, the hard skills are a basic minimum necessary in order to operate in that particular workplace. Whether or not you are successful in your career may depend on how you relate to other people and to work: the so-called soft skills.

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