21st Century Learning and Teaching

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes?

The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. As a content curator, your task is to pick only the best content to share with your audience.

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Want to grow your brand, increase fans, and start selling more?

Then you need to follow the marketing trends that guide the way people do business online.

And today’s biggest market trend? Social media.

There’s only one problem: social media management takes time. What was once relegated to a lowly intern is now a multi-million dollar business, with huge agencies doing nothing more than managing social media accounts.

That’s great for them. But what about for the everyday business owner? How can he or she grow a brand—for yourself or your business—on social media without spending countless hours or dollars?

Glad you asked.

Because today’s technology has a simple answer: content curation. Today, you’ll learn how to use content curation to speed up your social media strategy while reaping all the same results.

Let’s jump in!

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Upcoming changes to Facebook within Scoop.it! [Effective Aug 1]
← Release notes
On August 1st, you might notice some changes to Facebook on Scoop.it. Don’t worry, these changes are totally normal and we've got the answers to your questions below. I wanted to let you know what to expect:

Summary: As of August 1, you will start to see a reminder every 90 days to log into your Facebook account to reauthenticate and secure your connection. You will no longer be able to share content directly to personal Facebook profiles. Sharing to your Facebook Pages will not be impacted!

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https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

https://gustmees.wordpress.com/2014/02/20/curation-tips-and-tricks-with-scoop-it-rescoop-and-tags/

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

I was fortunate to be able to share my thoughts on how digital content curation may be implemented as a powerful pedagogical approach in the latest issue of SCIS Connections. 

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Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own.

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Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for most companies, at least for the most part.

Lost?

Step 1: content curation
Not entirely. Thanks to content curation technology, the Web can now be filtered. With content curation tools and platforms such as Scoop.it (among others of course), we can use more or less sophisticated ways to filter this huge amount of content that is published daily to zoom in on what matters to us. Good content curation technology is essential. It saves people a huge amount of time looking for content to share for marketing purposes or information that helps their organization make better decisions. And perhaps as importantly, without these filters, we would just be able to search – not discover. We would still find answers to what we don’t know but we wouldn’t know what we don’t know.

But until recently, all the solutions we’ve offered to deal with information overload – ours included – have revolved around the same basic idea: more – or more sophisticated – filters.

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Pierre Lévy Professeur à l’Université d’Ottawa. Ce travail est la pré-impression d’un article dans le numéro 58 de RED. Il sera publié en tant que contribution d’invité, dans le genre «histoire personnelle comme recherche éducative» (Personal History as Educational Research).   Cet article n’a d’autre but que de raconter mon expérience...

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Many people use the terms Responsive Design and Adaptive Design interchangeably, but creating a distinction between them does help clarify two different approaches to the modern challenge of designing web pages that work on small and large screens.

In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. This article is about helping you understand what responsive and adaptive design mean, and how these approaches differ.

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The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

1. Audience experience will become more important than ever.

2. High-quality content clusters are the future of search.

3. Content strategies will expand.

4. Channel experimentation will be critical to reaching your audience.

5. Brands will need to think like media companies.

6. Dynamic content will continue rising.

...

Read more in the article!

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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.

There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.

Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

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The demand for companies to create quality content is at an all-time high—and it’s no surprise.

The alternatives simply don’t work. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you.

In fact, content is so highly prioritized that content writing and editing skills are among those with the highest demand in the jobs market.

Blogging has been the backbone of growth for companies across industries, and it’s thanks to the fact that:

Websites with a blog tend to have 434% more indexed pages
Companies who blog receive 97% more links to their website
Blogs have been rated as the 5th most trusted source for accurate online information.

On top of that, blogging sparks word-of-mouth promotion because 94% of people who share posts do so because they think it might be helpful to other. In other words, bringing value to your audience means they will want to pass that value onto someone else.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

What does good knowledge management look like?

In our article 7 steps to knowledge management success we looked at how to turn knowledge into action to make it real but what does good knowledge management look like?   

To answer this question, once again, I called on Paul Whiffen and his two decades of experience in KM to explain.  

When introducing knowledge management strategy to an organisation, there are some familiar questions and barriers to overcome.

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In my last tutorial we were talking about #PersonalBranding:

https://gustmees.wordpress.com/2018/06/13/first-steps-with-the-arduino-uno-r3-maker-makered-coding-badge-with-2-8%E2%80%B3-tft-touch-screen-with-sdcard/

What Is Personal Branding:

When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.

A Brand Can Be Anything

We’re used to thinking about brands in relationship to companies and products - think McDonald’s or Apple. But nowadays, anything can be a brand. Even as an individual, you have a personal brand.

So what is your personal brand? Whether you’re known for your snaps or you’re still using a typewriter, you have a brand that exists both on and offline.

Luckily, there are a lot of great tools and resources out there to help you with the personal branding process. Use them to leave the right impression on people who look you up online.

The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online, then you are missing out on opportunities and letting others control your narrative.

At BrandYourself, we believe that personal branding should be accessible to everyone. That’s why we created this guide - to help you through the process of building your personal brand online.

While the specific circumstances and goals vary by individual, the overall concepts and process are still be relevant to everyone.

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The classroom of the future, according to the world’s best teachers

By Global Teacher Prize | March 2nd 2018

In many parts of the world, today’s classrooms are almost unrecognisable compared to those of a decade ago.

Technology is changing the way students learn and teachers teach. From interactive white boards replacing chalk boards to tablets replacing desktop computers, schools are becoming increasingly digital.

Looking ahead to 2030, greater internet connectivity and smarter technologies promise to radically reshape the classroom of the future.

We asked the Global Teacher Prize 2018 Finalists to share their views on how they feel the classroom will change in the coming decade, and what this means for the role of the teacher.

What do you think will be the biggest difference between the classroom of 2030 and the classroom of today?

Many of our Finalists predict that the trend of young people effectively teaching themselves will continue.

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Content curation. Most marketers are familiar with the practice of sharing other people’s content on social networks. There are other curated content formats.

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FIGURE 1 J'ai montré dans un post précédent, l'importance contemporaine de la curation collaborative de données.  Les compétences dans ce domaine sont au coeur de la nouvelle litéracie algorithmique.

La figure 1 présente ces compétences de manière systématique et, ce faisant, elle met en ordre les savoir-faire intellectuels et pratiques tout comme les « savoir-être » éthiques…

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In today’s hypermedia landscape, youth and young adults are increasingly using social media platforms, online aggregators and mobile applications for daily information use. Communication educators, armed with a host of free, easy-to-use online tools, have the ability to create dynamic approaches to teaching and learning about information and communication flow online. In this paper we explore the concept of curation as a student- and creation-driven pedagogical tool to enhance digital and media literacy education.

We present a theoretical justification for curation and present six key ways that curation can be used to teach about critical thinking, analysis and expression online. We utilize a case study of the digital curation platform Storify to explore how curation works in the classroom, and present a framework that integrates curation pedagogy into core media literacy education learning outcomes.

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https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

Sie suchen Hilfe beim Selbstbau, Zugang zu 3D-Drucker, Lasercutter oder anderen Maschinen? In Fablabs, Makerspaces und offenen Werkstätten wird Ihnen geholfen. Die Makerspacekarte zeigt Ihnen, wo Sie in Ihrer Nähe Unterstützung finden.

Auch wer gerne allein im stillen Kämmerlein werkelt, darf sich Maker nennen. Oft macht es aber gemeinsam mehr Spaß. Im deutschsprachigen Raum gibt es aktuell über 200 Orte, an denen sich die Maker-Community trifft. Diese haben wir in einer Online-Karte zusammengefasst, damit Sie einfach mal nachschauen können, wo in Ihrer Region oder Stadt Gleichgesinnte zusammenkommen.

Von der Grundausstattung mit Werkzeug bis zur Open-Source-Software: alles Wichtige zum Einstieg ins Elektronik-Basteln vermittelt das Make-Sonderheft "Richtig loslegen".

In der Karte finden Sie Makerspaces, Hackerspaces, FabLabs, offene Werkstätten und andere vergleichbare Orte für Maker. Jeder dieser Treffpunkte ist anders ausgestattet und organisiert und setzt unterschiedliche Schwerpunkte. Vom Einraum-Hackspace mit Couch und 3D-Drucker bis zum geförderten Riesen-FabLab mit Dutzenden Profi-Maschinen ist alles dabei.

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An excellent website is an invaluable tool for an inbound organization because an inbound organization starts the buyer journey by creating a website that provides education first. An inbound organization’s website functions as an online portal for actively first attracting, then engaging, a target audience and persona.

One of the biggest mistakes we see companies make is thinking that a website is only an expense and not viewing it as an asset.

Remember, your company website is your very first impression for most contacts. Your website communicates your brand message, engages your audience, and should act as a digital salesperson.

Too often companies cut corners. They don’t use the best tools to accomplish their goals or refuse to hire the best talent to manage their web presence (sorry, but your geeky nephew might not be the BEST choice). Many companies believe that if you build it, they will come. So, once their website is up and running they just set it and forget it.

A part of this mindset is the idea that a quality website is a one-time expense. The idea that you have a big expenditure of resources once and then the website should stand on its own is flawed. A great website can be within any company’s reach as long as they optimize for user experience. A part of good optimization is creating content consistently over time so that your website grows in a meaningful way. An Inbound Organizations website becomes a better resource over time.

As a result, an Inbound Organizations website is an asset, not just an expense.

With that in mind, here are some concrete suggestions for improving your website so you can keep me, and all the other prospects like me, engaged.

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In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.

Which means the challenge for all of us is to keep up.

The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.

If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.

Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.

Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.

Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun!

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IJNet delivers the latest on global media innovation, news apps and tools, training opportunities and expert advice for professional and citizen journalists worldwide. Produced by the International Center for Journalists, IJNet follows the shifting journalism scene from a global perspective in seven languages - Arabic, Chinese, English, Persian, Portuguese, Russian and Spanish.

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