21st Century Learning and Teaching

If you want to be a successful digital marketer, then you should be aware of the latest updates related to social media. Being one of the most widely used social media platforms out there, Twitter keeps on redefining itself. A while back, it announced the latest update regarding the 280 character limit for tweets. The update was certainly a big relief to many as almost all the marketers used to struggle with the previous 140 character limit.

Now, you can easily level up your social media marketing game on Twitter and reach out to a wider audience for sure. To make things easier for you, I have come up with some expert suggestions that will help you make the most of the Twitter’s latest update.

Details of Twitter’s new update (in a nutshell)
For almost a year now, there have been speculations about the Twitter’s new character limit. It was in the last quarter of 2017 when Twitter finally announced the 280-character update for posting tweets. For languages except Chinese, Japanese, and Korean, Twitter has increased the character limit for tweets from 140 to 280 characters. The attached photos, GIFs, polls, etc. won’t be counted as characters. Though, if you will include a URL, then it will increase the character count. Therefore, it is still recommended to use a URL shortening service while including website links in tweets.

12 ways to make the most of Twitter’s new update
Now when you can tweet in 280 characters, you don’t need to double-check every word you write. Furthermore, it can help you answer customer queries or explain a product to your audience. Here are some interesting ways to use Twitter’s new update.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

What is content curation?

Content curation. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social content curation. Content curation actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine. 

Furthermore, content curation can help other departments of your company to share knowledge or reinforce training programs.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

Does your content marketing need an upgrade?

If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results.

In fact, one of the reasons they’re doing well is because they’re always on the lookout for how to do things better.

Know why so many content marketers struggle? Well, because content marketing is hard.

You heard it. I said it. Content marketing is hard.

Here’s why:

You’ve got to understand your audience

Get smart about your business needs

Develop content that meets both the requirements of your business and of your audience

Plan all that content

Optimize all that content

Promote all that content

Measure all that content

Update and republish all that content

And plan more content based on what’s working
Rinse and repeat. Month after month.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.

There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.

Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

Doing Journalism with Data:

First Steps, Skills and Tools
A free online data journalism course with 5 leading experts.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

Découvrez quelques bonnes pratiques pour utiliser la curation de contenu dans le social game de votre entreprise !

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press