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Mattia Nicoletti: "Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days. From that idea I started thinking what I would have done to transform it into a transmedia experience."
Via The Digital Rocking Chair, Elisa Hergueta
Transmedia marketing or party planning with social media? Either way, this is a useful article :)