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With each of the six biggest global consumer technology companies now deeply invested and feverishly in development, VR/AR has become too big to fail. Facebook Oculus Rift, Samsung Gear VR (powered by Oculus), Google Cardboard and its Magic Leap investment (and perhaps even Google Glass’ second coming), Sony PlayStation VR and Microsoft HoloLens are public. And the eventual entry of Apple is presumed, given hiring headlines and Tim Cook’s pronouncement that VR is not a niche.
Via The Digital Rocking Chair
Mike Hoefflinger: "With each of the six biggest global consumer technology companies now deeply invested and feverishly in development, VR/AR has become too big to fail..."