Blue Ocean Strategy

Blue Ocean Strategy? What is this strategy? Does it really exist in the world of business? Yes Daniel it does and this strategy is a vital reason behind the most successful companies in the world. But before we debate about this, “Blue Ocean Strategy” let me tell the people what it actually means. It means creating an uncontested market space and making the competition irrelevant.

A sound value proposition isn't enough to keep you on top of the food chain.

Of course we are not a company, neither are we sharks (wouldn’t mind being a dolphin) and our congregants are neither customers nor fish. Nonetheless, the metaphor holds true. After all, since our inception “Blue Ocean” is exactly what we have set forth to discover.

So, what makes us a Blue Ocean synagogue?

Most business strategies focus on how to beat the competition. It seems obvious that the success of any business relies on its ability to outperform its rivals. However, Renée Mauborgne and W. Chan Kim present another option in their widely-acclaimed business book "Blue Ocean Strategy".

Blue Ocean Growth is not strategy Strategy is based in competition, derived from Greek generals, and littered with the vocabulary of war.  Our own definition of strategy, included within the strategic architecture of our strategy-paksm, builds off...

Research and analytics firm Blueocean Market Intelligence has produced a free on-demand webinar, “Overcoming Big Data Challenges: How to Gain Real Insights from Unstructured Data,” in collaboration with Predictive Analytics World.

“Creating blue oceans rather than finding them: a firm doesn’t find new ways to delight the customer, it creates them. In strategic thinking, we have learned that there is no such thing as a mature industry: there is only an industry to which imagination has yet to be applied."