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From
digiday
Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data.
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Why Facebook Sucks For Internet Marketers * There is no "mutual benefit" since minute you figure something that works out they take it away.
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The Race for Semantic Search
Martin (Marty) Smith's insight:
Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race.
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One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it's not cool. Via Christine Harris-Smyth
Martin (Marty) Smith's insight:
Are teens tired of Facebook? A: Yes. Much less cool once mom and dad are on there too.
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Facebook lists five ways advertising to similar customers can benefit businesses: fan acquisition, site registration, off-Facebook purchases, coupon claims, and brand awareness. The company says it has been testing lookalike targeting with select businesses for a few weeks now, and the new tool “worked well” both online and offline. Once businesses get access, they can choose to optimize any type of Facebook ad for “Similarity” or “Greater reach”: Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Segments Plus We Internet marketers work hard to create personas and segments. I think of personas as ABOUT THEM and segments as ABOUT US. Personas classify customers into banded archetypes. Segments group based on internal metric similarity such as "VIPs", "Multi-Buyers" and Recency Frequency and Monetary groups.
Brian Yanish - MarketingHits.com's curator insight,
March 19, 2013 9:13 PM
Narrowing down that targeted buyers will save businesses $ in ad spend and make Facebook tons of $$$ as they sell your information. What do you get in return, family photos and a deal on a new pair of shoes.
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Facebook has been getting a bad rap lately -- and for good reasons.
In her article, Neicole Crepeau explains what the company did wrong and why its demise could happen very soon.
"Facebook sold us on “engagement” but failed to provide businesses with tools and methods to truly engage consumers. While Facebook touts comments and likes—and its Timeline has delivered increases in those—what ultimately counts is whether people go to their own website or eventually make a purchase. Comments and likes don’t mean more money."
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Time spent on Facebook on desktop computers in the U.S. has peaked and now it's falling according to data from comScore Via Philippe J DEWOST
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Facebook users are more likely than Twitter users to use social media to counteract loneliness, a study finds.
Via Dr. Susan Bainbridge
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An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler] Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way. Step 1: Create A Facebook App Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.
Via Martin Gysler
Carey Leahy's comment,
February 4, 2012 5:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
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"...inspired by the fact that much of the traffic to #TheDress story came from a single tweet, Buzzfeed cofounder Jonah Peretti told SXSW this week that he has his eyes on a much bigger prize: the 18.5 billion impressions available through publishing direct to social media. Video, meanwhile, generated more than one billion views last month—and that's not just on Buzzfeed.com but on YouTube and social media. Via Nicky Moore
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The Facebook ROI Mystery
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How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
Martin (Marty) Smith's insight:
Friendship Marketing
Not too long ago I wrote about how when it is easy to find GREAT companies thanks to a connected, social and mobile economy we buy from those we LOVE.
Social media in general and Facebook in particular will be how we form and maintain relationships as we walk into a future of infinite choice where hearts and minds must be won with every action and equal and opposite reaction.
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![Now You SEE It, Now You Don't: Understanding Facebook's EdgeRank [Infogrpahic] | BI Revolution | Scoop.it](https://img.scoop.it/_1Snphs6LQLstmOYK53koTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Understanding how Facebook EdgeRank directly affects who sees your content on the News Feed based on personal interaction and network reaction
Martin (Marty) Smith's insight:
If you are still trying to wrap your mind and content around the strange alchemy of Facebook's EdgeRank, study this infographic and you will start to see light at the end of the tunnel.
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New HubSpot Guide: How Facebook's New News Feed Changes Your Content Strategy
Martin (Marty) Smith's insight:
Don't usually link in a landing page, but this HubSpot guide to how Facebook's news feed changes impact look, feel and distribution is worth a download.
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You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So, to keep the numbers up, our team posts more often, asks questions, runs polls, curates content, introduces more and more contests, and asks for your help to submit your pics and videos as part of our “user-generated” content campaigns. We measure success by the Likes, comments, shares, the number of conversations, and reach. While the Likes are rising, we’re starting to recognize the pattern…I guess we never really defined why you should “Like” us beyond the initial click. We just took for granted that a Like equated to an opt-in.
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Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors.
Via Manuel Thomas
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Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency Via Khaled El Ahmad
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Facebook ads present a good opportunity to complement your inbound marketing efforts.
4. Define the Budget 5. Track Your Progress
Seems #4 & 5 are the ones most people forget about! :) lol Via Level343
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This report showing publishers buying more Facebook traffic isn't a huge surprise since FB is pushing us in that direction. What is surprising is the apparent efficacy of the spend.