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Crowdfunding & Gamification = New Online Marketing Channel via @HaikuDeck

Crowdfunding & Gamification = New Online Marketing Channel via @HaikuDeck | BI Revolution | Scoop.it
From www.haikudeck.com - August 26, 2014 3:01 AM
Crowdfunding's real explosion will come at the enterprise level when combined with advanced loyalty and gamification.

Martin (Marty) Smith's insight:

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The Freaks Shall Inherit the Earth - via Chris Brogan

The Freaks Shall Inherit the Earth - via Chris Brogan | BI Revolution | Scoop.it
From www.chrisbrogan.com - April 30, 2014 12:24 AM
I'm so excited to announce that my next book, The Freaks Shall Inherit the Earth will be out very soon (March 17thEarly April in the USA, and not sure for other countries). This book is quite diffe...
Martin (Marty) Smith's insight:

My copy arrived today in time for a marathon session at UNC Lineberger tomorrow so may have a report soon. Marty

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5 New Content Marketing KPIs ScentTrail Marketing

5 New Content Marketing KPIs ScentTrail Marketing | BI Revolution | Scoop.it
From scenttrail.blogspot.com - July 12, 2013 11:27 AM

You Are What You Measure
The old cliché is true - in content markeitng you are what you measure. This morning my friend Phil Buckley (@1918) shared a nice compliment on G+:

"I'm always impressed by the different ways +Martin W. Smith slices and dices his data to find the actionable nuggets."

Appreciate the compliment and thought I would share a view into how my content marketing brain works (scary I know LOL). This ScentTrail Marketing Post does two things. First it shares how I created the post Phil was referring to: Content Mentions Social Mentions Study (http://martinmartysmith.com/content-marketing-social-mentions-study/ ).

AND

The post shares 5 New Key Performance Indicators I use to watch our content marketing at Atlantic BT (and my personal brand content under the @ScentTrail label).

5 New Content Marketing KPIs
* Daily Mentions.
* Content Type.
* Tools.
* Top 10.
* Link Efficiency Index (LE().

Use these 5 new content marketing KPIs to know if, what kinds and what tools matter to your content marketing.

What about you? Do you have cool new content marketing metrics? Share them and I will curate in and share across my social net.

Thanks and happy Friday to my Scoop.it tribe :). M

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Tour de Curagami - What's Your Score? #freereport via @Curagami

Tour de Curagami - What's Your Score? #freereport via @Curagami | BI Revolution | Scoop.it
From www.curagami.com - July 8, 2014 7:06 PM
We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | BI Revolution | Scoop.it
From tdwi.org - April 15, 2014 12:37 PM

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.


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New Facebook Lookalike Audiences = Segments With Reach

New Facebook Lookalike Audiences = Segments With Reach | BI Revolution | Scoop.it
From thenextweb.com - March 19, 2013 9:32 PM

Facebook lists five ways advertising to similar customers can benefit businesses: fan acquisition, site registration, off-Facebook purchases, coupon claims, and brand awareness. The company says it has been testing lookalike targeting with select businesses for a few weeks now, and the new tool “worked well” both online and offline.


Once businesses get access, they can choose to optimize any type of Facebook ad for “Similarity” or “Greater reach”:


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Segments Plus

We Internet marketers work hard to create personas and segments. I think of personas as ABOUT THEM and segments as ABOUT US. Personas classify customers into banded archetypes. Segments group based on internal metric similarity such as "VIPs", "Multi-Buyers" and Recency Frequency and Monetary groups.

If those segments sound like direct marketing it is because DMers are masters of segmenting. The seesaw is to balance personas or how to talk to THEM in relevant ways with segments or how to make sure the way you speak to THEM is also profitable for YOU.

Segments are internal ideas. You can't segment customers who don't visit your website become a customer (in some way). UNTIL NOW, Facebook's new tool says EXTEND your segments into our data. Cool idea since chances of converting are increased significantly if you already KNOW the segment.

This is because not all segments are equal. If Facbook can identify those potential customers most likely to become multi-buyers that information is VALUABLE.

The value of extending a winning message, offer or design to potential customers who should be positively disposed to any of those things is similar to the way catalog merchants cross index lists. Cool that Facebook has created "lookalike audiences" and should be worth a few bucks to marketers who can extend their segments into the great unknown that seems less unknowable now.

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Brian Yanish - MarketingHits.com's curator insight, March 19, 2013 9:13 PM

Narrowing down that targeted buyers will save businesses $ in ad spend and make Facebook tons of $$$ as they sell your information. What do you get in return, family photos and a deal on a new pair of shoes.
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