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Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami

Top Haiku Decks Generate 101,000+ Views & Almost 1,000 Shares via @Curagami | BI Revolution | Scoop.it

Top Haiku Decks
Haiku Deck is an easy to use cool tool perfectly timed for the visual marketing revolution we find ourselves within. We've created more than 30 Decks, but 11 stand out.


They stand out because they've been viewed more than 101,000 times, have almost 1,000 social shares and are the kind of easy to create content curation helping to define the lean content movement so dear to our friends at Scoop.it (another great lean content / visual marketing tool).  


See our top 11 Haiku Decks
http://www.curagami.com/top-haiku-decks/?v=7516fd43adaa  


See All of Our Haiku Decks
https://www.haikudeck.com/presentations/Martin.Smith  

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5 Trending Haiku Decks: Crowdfunding to the Clash

5 Trending Haiku Decks: Crowdfunding to the Clash | BI Revolution | Scoop.it


Total Haiku Deck Views: 73,549
% Increase: 5% (10-2 - 11-4)
+ Views: 3,324 (in a month)

Trending Decks

#1 Crowdfunding Tips From The Clash http://shar.es/10JzN6
+127% views gain 330


#2: Gamify Content Marketing http://shar.es/10JzyC
+115% views gain: 618

#3 Tomorrow's Ecommerce http://shar.es/10Ji5W
+115% views gain 248


#4 Invisible Giant of the New SEO http://shar.es/10Jiw0
+113% views gain 428

#5 Five Holiday Design Tips http://shar.es/10JiIE
+112% views gain 92

Top Deck
Startups Tips From Warren Buffett http://shar.es/10JiM2
total views 8,100

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Dads Are Hot Again: Dove's New Campaign Shows What Dads Really Do

Dads Are Hot Again: Dove's New Campaign Shows What Dads Really Do | BI Revolution | Scoop.it

Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.

Marty Note
I'm tired of the MAN as IDIOT trend. 2014 seems to be a redemption year. Men and dads are leading the charge. For a long time the cardboard "stupid man" populated commercials, movies and TV for far too long.

I get it. The pendulum swings hither and yon, to and fro. Perhaps one of the web's conversational benefits is brands see customers as people instead of "consumers" or "users".

We are neither simply consumers or users.We are people caught in a divine comedy. MEN aren't cardboard stereotypes meant to supply a cheap punchline or a cliche or two. We men are hard working, confused and learning as we go much like our beautiful sisters.

If the web can eliminate nasty yet ubiquitous cardboard stereotypes every man on the planet will be in the web's debt. What great "men are for real" campaigns have you seen this year?

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3 Ways to Use Social Media to ‘Listen’ to the Competition

3 Ways to Use Social Media to ‘Listen’ to the Competition | BI Revolution | Scoop.it
Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our
Martin (Marty) Smith's insight:

Great LinnkedIn post from Hootsuite founder on how to use SMM to learn about competition. 

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Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study

Slideshare The Visual Marketing SEO RPG - NEW @Scoopit BLOW IT UP Study | BI Revolution | Scoop.it

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  

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How to Know When Social Media Is Working

How to Know When Social Media Is Working | BI Revolution | Scoop.it
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights.

Via Lesley Rodgers, Gerrit Bes
Martin (Marty) Smith's insight:

Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :). 

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Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing

Social Media Marketing: Don’t Try To Time It - ScentTrail Marketing | BI Revolution | Scoop.it

Timing Social Media Doesn't Work Life would be so SIMPLE if timing publication was important enough to matter. Not so much as it turns out.


Great followup conversation with David Amerland and Lyndon NA on Google Plus:https://plus.google.com/u/0/102639884404823294558/posts/4duDZbUQM9s

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How to Sell Online Without A Huge Following

How to Sell Online Without A Huge Following | BI Revolution | Scoop.it
Everything you need to know before you can start to sell digital products online even without a large following.
Martin (Marty) Smith's insight:

Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.

Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done. 

 In addition to Jurij's tips we would add:

* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold. 
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.

Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than $30M online during my tenure :). Marty 

 

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A Look Behind The Big Data Twitter Curtain Thanks To A Wizard

A Look Behind The Big Data Twitter Curtain Thanks To A Wizard | BI Revolution | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

 

Key takeaways

 

The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.


Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.







Via Jeff Domansky, SocialEvolutionism
Martin (Marty) Smith's insight:

Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.





Jeff Domansky's curator insight, September 2, 2014 12:53 PM

Pete Bray offers a fascinating analysis of what impacts Twitter follower increases and losses.

mircoooo's curator insight, September 2, 2014 1:45 PM

Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.

 

Benjamin Labarthe-Piol's curator insight, September 3, 2014 11:33 AM

Insightful

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Meeting An Invisible Giant In Near Real Time

Meeting An Invisible Giant In Near Real Time | BI Revolution | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had.

Wow, what a day for Invisible Giants. After my Haiku Deck account went down taking the fastest "views" deck we've ever created into the void we received a dramatic lesson in almost every "Invisible Giant" idea discussed.

TIME and the growing importance of "near real time" response was absent. Not anymore (lol). Wrote up what happened today as an example of "Invisible Giant" values and just how our online marketing world is turns on a different axis now.

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A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia

A Brief History of Social Listening: Tools & Tips To Listen Better via @cendrinemedia | BI Revolution | Scoop.it

Marty Note - Digital Listening Is Different
Cendrine and I are having a great conversation on G+ about the nature of listening online. Cendrine's great post shares TIps and Tools so you can become a tuned online listener. 

Great post. Here is what I shared on G+:

Are You Listening...Digitally?
Digital #listening  is different. Conversations provide nonverbal clues missing online, but online provides other kinds of clues. Online clues are easy to walk by without even knowing you just missed a clue. 

Examples of missed online clues abound and include:

* Small Follow Back % (sends "we don't listen" signal). 
* Pushing only YOUR content (need to act less proprietarily to become or act as an #authority ).
* Not curating or rewarding #ugc  (User Generated Content).
* Not responding to @yourtwitter mentions with RTs and thanks.
* Not responding to direct @yourtwitter messages.
* Not responding to Twitter DMs in a timely way (can be made worse by not following enough people to be able to DM).
* Not being present on a major social net (like +Google+ ).
* Not asking questions & then curating response.
etc...

Could go on and on, but you get the idea. LISTENING online is different and few do it well. 


FIND G+ Conversation
https://plus.google.com/102639884404823294558/posts/FgYhn3zoQQL  

Cendrine Marrouat - https://www.cendrinemedia.com's comment, July 9, 2014 10:19 PM
Thank you @Martin (Marty) Smith! A great conversation indeed!
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State of Digital Marketing 2014 [Infographic] - SocialTimes

State of Digital Marketing 2014 [Infographic] - SocialTimes | BI Revolution | Scoop.it
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.
Martin (Marty) Smith's insight:

Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).

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SEO and the Wiki-ization of Marketing

SEO and the Wiki-ization of Marketing | BI Revolution | Scoop.it

What Is Wiki-ization of Marketing

When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.

Create content unsupported by social media love (shares, links and links) and you lose. Do enough of this kind of one-sided unsupported marketing and you could lose BIG, be labeled a spammer, lose your place in Google or worse. 

The wiki-izaiton of marketing brings new rules about The ASK and The GIVE important for any Internet marketing team to grasp and use. Don't forget Father Time since Google certainly doesn't. Follow tips outlined here and your marketing will be "wiki-ized", tribal and fun. 

Denying marketing's undeniably social present and future at this late date is a sure prescription for disaster. Don't do that is my advice. Do understand how to wiki-ize your marketing.  

 

Ken Morrison's curator insight, May 18, 2013 2:21 PM

I really like this article about how some companies are dooing a poor job at marketing in the social media world. One good example is the infographic that TechCrunch shared yesterday on Facebook.  They fixed it now (kind of) by attaching a link to a site where you can see it better.  However, they shared an infographic that nobody could read.  Yet, it attracted 60 likes and 62 shares in less than an hour. Because Social Signals seem to trump common sense, they still have not taken down this hideous infographic. They are using the negative attention of unpleasant comments to get into newsfeeds and hope that people will click the link.  I don't think it was their stragety, but they have chosen to not take down this infographic (https://www.facebook.com/photo.php?fbid=10151684959417952&set=a.114456157951.118433.8062627951&type=1&theater)

Martin (Marty) Smith's comment, May 18, 2013 5:22 PM
Ken's right when he says "Because Social Signals seem to trump common sense" AND such poor content calls into question how much BOT support is built into a platform such as TechCrunch. The idea that the little guy has half a chance doesn't look TRUE when a lousy infographic gets more auto-bot support than content worked into a pot from raw clay. Semantic web will fix some of this, but maybe there is a more important question for TechCrunch. Is THIS TechCrunch a shadow of its founding passion and commitment. Has TC sold out to the point where its MACHINE has taken on a life unto itself and is that a good thing? Ken says NO and I agree. Take our engagement for granted and it can disappear in a blink. Does MYSPACE ring any bells in this regard?
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IT B2B: Why Social Media Should Be Your Biz Dev Friend [Infographic]

IT B2B: Why Social Media Should Be Your Biz Dev Friend [Infographic] | BI Revolution | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.

LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.


According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes.

What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Marty Note
This is an imporant infographic because it move social into the find, herd and close aspect of business development where the ROI is substantial and undeniable. 

 


Via Lauren Moss, John van den Brink, Gladys Pintado
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