Content and Curation for Nonprofits
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Content and Curation for Nonprofits
Nonprofits struggle with finding the time to create content, but the secret is repurposing, reimagining and curating
Curated by Beth Kanter
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The 7 Worst Types of Headlines (And How to Fix Them Before Adding To Your Curated Collection)

The 7 Worst Types of Headlines (And How to Fix Them Before Adding To Your Curated Collection) | Content and Curation for Nonprofits | Scoop.it
Hot headlines are crucial to your success -- don't lose out on traffic and conversions because of a poor title.
Beth Kanter's insight:

Writing good headlines is an important skill for content curators.  Many posts we discover have great content, but the headline doesn't quite capture it.   So, this is good advice on how you can revise headlines.

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19 Effortless Ways to Write Amazing Headlines - Venture Harbour

19 Effortless Ways to Write Amazing Headlines - Venture Harbour | Content and Curation for Nonprofits | Scoop.it
“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —
Beth Kanter's insight:

-Writing good headlines essential to success

-A/B testing

-Even on blog posts - there's  plug in for wordpress

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Vetting Checklist for Content Curation

Vetting Checklist for Content Curation | Content and Curation for Nonprofits | Scoop.it
April 8, 2014
Digital literacy, as a set of skills that students need to develop and master in order to properly use digital technologies , is an essential component of the 21st century education....

Via Jess Chalmers
Beth Kanter's insight:

A good content curator spends more time vetting content than sharing content.  This is a good checklist for vetting - nothing new - digital literacy skills.

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BuzzSumo

The Top Content search makes it easy for you to find the most shared content across multiple social networks:

  • Discover what people are sharing the most in your niche
  • Analyze what topics, headlines, and content formats work
  • Find interesting content to curate
  • Discover guest post and interview opportunities
  • Analyze your competitors top content by entering a domain
Beth Kanter's insight:

Content discovery tool 

The Top Content search makes it easy for you to find the most shared content across multiple social networks:

  • Discover what people are sharing the most in your niche
  • Analyze what topics, headlines, and content formats work
  • Find interesting content to curate
  • Discover guest post and interview opportunities
  • Analyze your competitors top content by entering a domain
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Human (curation) vs. Machine (Algorithm) Ranking

Human (curation) vs. Machine (Algorithm) Ranking | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:

Our research focuses on the presentation of content. ZEEF not only ranks information, but also categorizes it. We want to evaluate whether this curation process has an added value over just providing a list of results. To do this, we plan to compare Google results for certain queries with the corresponding ZEEF pages, and ask users how relevant they found the results, as well as how satisfied they were with them. In addition, we will compare the default Google list with our own ranked list in a similar way to what we did before.

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Another Description of Good Content Curation: Awesome Spotting

Another Description of Good Content Curation:  Awesome Spotting | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:

I never thought of content curation like this - AWESOME spotting.   What is awesome?   Something that is relevant to your audience.

Anne Botman's curator insight, May 1, 2014 10:18 AM

Something to check out.

 

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Editorial Calendar on Twitter | Social Media Today

Editorial Calendar on Twitter | Social Media Today | Content and Curation for Nonprofits | Scoop.it
Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to.
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What Actually Makes Things Go Viral Will Blow Your Mind. (Hint: It's Not Headlines Like This.) - Upworthy Insider

What Actually Makes Things Go Viral Will Blow Your Mind. (Hint: It's Not Headlines Like This.) By now it’s fairly well known that we care a lot about headlines here at Upworthy. We write at least 25...
Beth Kanter's insight:

THe secret to Upworthy Curation?   


Our top curators comb through hundreds of videos and graphics a week, looking for the 5-7 that they’re confident are super-shareable. That’s not a typo: We pay people full-time to curate 5-7 things a week. What are they doing with all that time? Partly, crafting headlines. Mostly? Finding really great stuff people will want to share with everyone they know.


H/T @Guillaume Decugis 


http://sco.lt/6u3qwT

malek's comment, April 9, 2014 5:30 PM
All about perceived value in a world where perception is the only reality.
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The age of curation: From abundance to discovery

The age of curation: From abundance to discovery | Content and Curation for Nonprofits | Scoop.it

As power shifts to consumers—who can program their own content using powerful technology and simple interfaces—curation moves out of the hands of professionals and into communities, platforms and algorithms. 


Via Guillaume Decugis
mark ivey 's curator insight, March 9, 2014 12:31 PM

Excellent piece filled with stats and studies illustrating how content creation, distribution and curation are shifting...more consumer driven, from multiple platforms and players, and more automation. Companies will be challenged to stay on top of these trends, and continue creating high quality, consumer focused content that "surprises" its readers (vs churning out predictable content). Creativity and innovation will be even more critical as we move ahead...

David Enríquez's curator insight, March 18, 2014 5:31 AM
Los resultados de la encuesta destacan tres tendencias clave en 2013: 1. El aumento del consumo individual y social impulsado por smartphones y tablets.2. El fin de la escasez de contenidos, la distribución digital logra la ubicuidad.3. Un alejamiento de la propiedad habilitada por redes "always-on".
Carolyn Black's curator insight, March 20, 2014 7:11 AM

Fascinating data-driven information about online curation.

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6 Best Practices for Content Curation [Infographic]

6 Best Practices for Content Curation [Infographic] | Content and Curation for Nonprofits | Scoop.it

Via Peg Corwin, Brian Yanish - MarketingHits.com
Peg Corwin's curator insight, February 1, 2014 9:06 PM

6 recommendations for CURATED CONTENT, in an infographc (with paragraphs?)


At last I understand why an edited title is recommended.  It's so your post does not compete in search with the original for the same keywords.


If you like this scoop, please consider a thumbs up or share.

Mika Auramo's curator insight, March 18, 2014 2:21 AM

Kuratointivinkkejä

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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? 


Via Guillaume Decugis
Bertrand Marouzé's curator insight, April 22, 2014 12:43 PM

Le lean est partout / lean is everywhere

Nedko Aldev's curator insight, February 4, 2015 3:11 PM

add your insight...

560
Christopher Jan Benitez's curator insight, August 8, 2015 3:33 AM

After having initiated and run #leancontent meetups for more than a year with great speakers in San Francisco and New York City to explore that topic, we've put together the first framework for Lean Content by trying to regroup the key ideas that were discussed.


Please add to the conversation by submitting your ideas and join the #leancontent movement! 

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7 Qualities of Highly Effective Content Curators

7 Qualities of Highly Effective Content Curators | Content and Curation for Nonprofits | Scoop.it

Excerpt from article written by Dennis Shiao and published on Scoop.it Blog:
"Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before.
Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators.
Let’s consider seven habits:


1. Focus on Goals

What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.


2. Have Empathy

You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.

3. Be Careful, Cautious and Selective
Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.

4. Editorialize
Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.

5. Provide Attribution
Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten.
If you find content that is time sensitive, consider whether the “sharing window” has already passed.

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."

Read full original article here:
http://blog.scoop.it/2014/02/13/7-qualities-of-highly-effective-content-curators/


Via Giuseppe Mauriello
Jeff Domansky's curator insight, February 18, 2014 1:34 PM

Great tips for new or would-be curators

Randi Thompson's curator insight, February 18, 2014 7:16 PM

The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer.  What do you need to do to get their attention?

Best Blog Scoops's curator insight, April 28, 2014 8:50 AM

Scoop.It is ideal for curating on specific topics! I enjoy sharing on a variety of subjects ~ invite you to follow me!

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A Web and Social Publishing Editorial Calendar For WordPress: CoSchedule


Via Robin Good
Beth Kanter's insight:

Could be useful for blog schedule.

Robin Good's curator insight, January 3, 2014 11:55 AM



CoSchedule is a Wordpress plugin which allows anyone to draft, edit, schedule and organize an editorial posting calendar that integrates both full content and news articles management as well as all social media posts to Facebook, Twitter, LinkedIN and Google+.


You can visually arrange, change, modify any post and plan exactly the date and time at which it will go out on a standard looking calendar.


A great helper for anyone needing to manage in an organized way blog posts as well as social media updates alone or in a distributed team.


Free 14-day trial. ($10/mo) - http://coschedule.com/pricing 


Try it out now: https://coschedule.com 


Features: http://coschedule.com/features 


More info: http://coschedule.com/write-a-review 


Check these reviews: 








Claudia Beggiato's curator insight, January 9, 2014 7:13 AM

Write ones and share : it's a fantastic way to save time.

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Practical Ways to Add Value to Curated Content Collections or Streams

Practical Ways to Add Value to Curated Content Collections or Streams | Content and Curation for Nonprofits | Scoop.it
Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share oth…
Beth Kanter's insight:

This highly useful post outlines several ways to curate different types of content and add your own commentary to it to add value. 


1.  Curated social media updates

2.  Curated newsletters

3.  Personal messages

4.  Curated blog posts


h/t Mari Smith


Gets to the nitty gritty of practice.

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Overcome Short Attention Spans with Micro-content

Overcome Short Attention Spans with Micro-content | Content and Curation for Nonprofits | Scoop.it

[Good Tips for your Content Strategy] Whether we are creating or curating content to share, these 5 tips will help you get better results. Great example of how to re-purpose content for the specific platform in a easy way that doesn't take too much time!What can your advertising do in 10 seconds? Not a whole lot, you might think. But after a study from University of Hamburg and University of Hannover

Beth Kanter's insight:

[Good Tips for your Content Strategy] Whether we are creating or curating content to share, these 5 tips will help you get better results. Great example of how to re-purpose content for the specific platform in a easy way that doesn't take too much time! 


1.  Embrace Images/Keep it Short on Social Media Channels

2.  Make it Stackable for "multiscreen consumers"

3.  Don't skimp on copy writing

4.  Play to your platform and audience

5.  Make the connection

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How Content Curation is reshaping learning organizations

How Content Curation is reshaping learning organizations | Content and Curation for Nonprofits | Scoop.it
A framework for using Curation in a learning organisation

Via Guillaume Decugis
BRUNO's curator insight, December 28, 2013 3:57 AM

Si vous  ne compreniez pas pourquoi vous n'étiez pas fait pour les méthodes pédagogiques de notre système éducatif actuel...

Sieg Holle's curator insight, January 3, 2014 8:43 AM

Thats aggregation  not aggravation

ORG's curator insight, January 24, 2014 3:13 AM

A new way of looking at the learning cycle next to the one from David Kolb.

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Content Discovery Tools by Robin Good | ZEEF

Where do you find new valuable content for your area of interest? Here a few selected tools that can help you out.
Beth Kanter's insight:

Robin Good's updated list of content curation tools for discovery.   I like the platform he is using now - ZEEF and its' ability to create short lists organized on one page and with the option for sharing or feedback from visitors.    

Robin Good's comment, April 20, 2014 3:47 AM
Thank you Beth, much appreciated and happy to see you like the ZEEF format.
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Engaging Content Ideas | Social Media Today

Engaging Content Ideas | Social Media Today | Content and Curation for Nonprofits | Scoop.it
Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on you personal page when you post, it is much more difficult to know what your target audience will like on your business page.
Beth Kanter's insight:

This is a very useful tip sheet to have for a brainstorming session for content strategy.


Facebook

Vintage Photos

Trending Picks

Quotes

Fill in the Blanks
Polls


PInterest

Inspiration Boards

Staff Photos

Event Photos

Holiday Theme Boards

Infographics


Twitter

Stats

Questions

Quotes

Articles

Tips and Tricks
Event Hashtags 


LinkedIn

Detailed Content
Ask Questions in Groups

E-Books


Instagram 

Employee Photos

Behind the Scenes

Products

Videos

Louise Robinson-Lay's curator insight, April 10, 2014 10:44 PM

a handy guide to what to post where. 

Khaled El Ahmad's curator insight, April 12, 2014 6:04 AM

I share Three types of content: Brand, Sector & Shareables
And here are some good examples of Shareables: 

Florian Eisele's curator insight, April 17, 2014 5:02 PM

Great list of ideas for finding content for social media

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Why We Choose What We Choose (Upwell Curation Criteria) | Upwell

Why We Choose What We Choose (Upwell Curation Criteria) | Upwell | Content and Curation for Nonprofits | Scoop.it
Beth Kanter's insight:

This is a great example of an organizational strategy for content curation that lays out why they select and share content with their network.

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Inventing the future of publishing through human curated big data

Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.


Via Guillaume Decugis
Beth Kanter's insight:

related to this conversation? 

https://twitter.com/RobinGood/status/453190878644166656

José Antônio Carlos - O Professor Pepe's curator insight, October 4, 2013 1:33 PM

Excelente apresentação de Gillaume Decujis, co-fundador e atual presidente da Scoop.it, sobre alternativas para tirar proveito da inundação de dados que tomou conta da web e transformá-los em informaçoes de relevo.

Becky Mowat's curator insight, October 6, 2013 8:32 AM

Wow!This is slideshare is a must read for all of us insomniac curators! Find out how our "humanrithms"  help us to curate! You will feel better about spending  wee hours curating with this excellent slideshare about how Big data+Human Curation=Clever Publishing and Sharing!! Thankyou for an excellent and funny slideshare  Guillaume Decugis,  Co-Founder and CEO of Scoop.it!

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The Questions that a Content Curator Asks

The Questions that a Content Curator Asks | Content and Curation for Nonprofits | Scoop.it
Anne-Maree Johnson's curator insight, April 9, 2014 8:52 PM

isual guide to critical thinking. print or post to share with students

 

Charlotte Walters's curator insight, April 11, 2014 8:24 AM

Hello, Year 9! 

Here is an excellent resource regarding questions that a critical thinker asks whilst reading. I believe this will be incredibly useful for you as you develop your chapter summary for chapter four of The Outsiders which is due at the end of this week. Remember - you can present your chapter summary in any way you wish - a story board, a mind map, a Prezi, a short multimedia presentation, whatever takes your fancy. 

As a critical thinker, you will need to develop the skills to read between the lines of what the author (in this case, S. E. Hinton) is describing through the text. This infographic provides you with some questions to help you get into the role of a critical thinker, and get you started on your project.  

Jackie Gil's curator insight, May 14, 2014 12:43 PM

Con tanta información a nuestro alrededor es fundamental que aprendamos a cuestionar nuestros hallazgos y nuestras propias ideas.

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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | Content and Curation for Nonprofits | Scoop.it

Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. 


Via Guillaume Decugis
Guillaume Decugis's curator insight, March 7, 2014 11:22 AM

We've been analyzing the data from millions of curated pieces and looked at:

- Content curation traffic sources: Search vs Social

- Which social networks bring the most traffic? The best traffic?

- How often should you publish content?

- How's content quality impacting traffic?

- mobile vs desktop

- Social graph vs interest graph

... and what take aways this meant for content curators. 


Enjoy!


And tell us what you think: does it match your own experience?

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6 Ways to Create Great Content in Only 15 Minutes a Day

Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short


Via Brian Yanish - MarketingHits.com
Bookmarking Librarian's curator insight, February 24, 2014 12:11 AM

Digital curation within time constraints

GKAnanthram's curator insight, February 24, 2014 3:55 AM
Plan and allot the reasonable minimum time for each of the positive prospect ; do not chase a crooked shadow or a mirage !
Ali Anani's curator insight, February 25, 2014 12:18 AM

A well-thought writing process

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Study: Online Content Creators Outnumber Consumers 2,000 To 1

Study: Online Content Creators Outnumber Consumers 2,000 To 1 | Content and Curation for Nonprofits | Scoop.it

why bWASHINGTON—According to a study published Monday by the U.S. Bureau of Labor Statistics, for every person who reads, listens to, or watches some form of media on the internet, there are approximately 2,000 individuals engaged in creating new online ...

Beth Kanter's insight:

why being a content curator is important

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The importance of discovery and organization in the curation process

The importance of discovery and organization in the curation process | Content and Curation for Nonprofits | Scoop.it



Beth Kanter's insight:

Dennis O'Connor - a fellow curator here on Scoop.it gives a reminder about the importance of having multiple sources for content discovery - and being organized.   One of the features I like best about Scoop.It is that you can tag your articles.  Makes it easy to go back and find stuff later.   


Here's what Ally Greer highlighted in her scoop.


Develop multiple sources for your topics
It's important to carefully think through the keywords that you set for your topic so that Scoop.it can crawl the web and provide you with interesting and relevant content and inspiration. In addition to taking full advantage of this, Dennis also uses other tools like Twitter, StumbleUpon, and Prismatic to find content to share on Scoop.it. Once he finds the content he wants to share with his audience, he uses Scoop.it as his social media hub to add value to that content and share it everywhere.


Tag your posts
Dennis takes a lot of time to tag each of his posts. This allows him, he explained, to assemble publications based upon his tagged topics. When he's using his information on Scoop.it for his E-learning classes, it's easy for him to filter his Scoop.it pages based upon different subjects and easily compile a list of posts and articles on appropriate topics to provide to his students. Something interesting that Dennis does with his tagged articles is to pull them by subject and create "special editions" of his topics on his blog for special classes and events that he is teaching.

Rhys Williams's curator insight, March 9, 2015 12:05 PM

This picture here gave me some insight onto what was going on within the article.

Brad Upton's curator insight, March 9, 2015 12:10 PM

I liked this article because it deals digital information fluency.

Marianne Hart's curator insight, April 12, 2015 9:00 PM

Good graphic for Ss research too!