Top 5 Reasons Today (5 more tomorrow)
This post got so good to me I had to break it into two. The top 5 reasons Amazon will be kicking ecommerce butt and taking names next year:
* Content Curation (they are better at riffing, snipping and spinning content than anyone).
* Understand INFORMATION = more than half the "profit" of an online transaction.
* Price Arbitrage (no prices is ever static on Amazon).
* Arbitrage Everything (Amazon will trade anything and everything).
* Amazon Thinks in web "scale" and that is BIG and BIGGER, Fast and FASTER.
Don't despair. Yes Amazon will be kicking all of our butts for quite a long time online, but that doesn't mean we can't grab bull by horns and narrow the gap in 2014. Knowing what Amazon is so good at is a great place to figure what you can STEAL.
Doesn't cost much to CHANGE your thinking and may win the day!
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Scoop.it!
(From the article): HOW you say things matters. Go EASY and be FUN. If you are a control freak get someone else to write important pieces of your brand defining content such as: * About Page. * Ambassador Program Call To Action and Explanation page. * Terms (never let lawyers write this critical content). You might think the lawyers thing is strange, but if you let legal speak go on your site you are DEAD and much more DEAD than if you get sued. You are dead because no tribe will form. Without a tribe the web's natural and regular costs are unrecoverable. You MUST create online community or be eaten by the inevitable costs of creating and maintaining a website. You must curate to crate a tribe.