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The Silo Effect - Fareed Zakaria's GPS Interview of author Gillian Tett [video]

The Silo Effect - Fareed Zakaria's GPS Interview of author Gillian Tett [video] | Curation Revolution | Scoop.it
From www.curagami.com - September 20, 2015 9:37 PM

Silo Effect Interview
Great Fareed Zakara GPS interview with author and social anthropologist Gillian Tett today. Tett's book, The Silo Effect, sounds like a must read for web marketers. 

I ordered my copy today in anticipation of my drive to Columbus in a few weeks. Tett sounds like a web marketer when she explains the importances of THINKING and the value of random collisions.

Efficiency, the mantra of so many businesses today, can speed up the silo effect Tett explains. Successful web marketing takes a village. Silos are your enemy.

As we note in out riff on the interview on Curagami (http://www.curagami.com/silo-effect-fareed-zakaria-interview/?v=7516fd43adaa )  web marketing is highly tribal and easy to judge the wrong thing as important. As an Ecommerce Director I used to tell my team, "We are going to fly the plane right into the side of a mountain and feel good about the entire way in". 

That "Marty saying" was a nod to the web's complexity. Best to judge less and randomly collide more. Great interview and we will report back on the book. If you've already read Tett's book The Silo Effect let us know what you think.  

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Rescooped by Martin (Marty) Smith from social: who, how, where to market
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Content Marketing Is Not Writing Blog Posts Every Day, It Is All About ROI

Content Marketing Is Not Writing Blog Posts Every Day, It Is All About ROI | Curation Revolution | Scoop.it
From socialfresh.com - June 21, 2012 7:23 AM

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Jekaterina Cernobrovaja
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Rescooped by Martin (Marty) Smith from MarketingHits
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Curation Revolution | Scoop.it
From www.business2community.com - December 11, 2012 12:18 AM

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."
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