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How To Make Buffer's Social Failure Your Success via Curagami

How To Make Buffer's Social Failure Your Success via Curagami | Curation Revolution | Scoop.it

Buffer's Social "Failure" = Your Success
Make Buffer's Social Failure Your success with lessons from three great web marketing books including Superforecasting, The Silo Effect and The Black Swan. The post builds on a Buffer post sharing their shocking 50% decline in social media traffic. 

The real question is - ARE THEY FAILING.

They seem to think so and that thought may point to bigger issues. Issues well outlined in 3 great web marketing books (note if you buy using the links to Amazon below you make a contribution to curing cancer TY)

SuperForecsting: The Art and Science of Prediction  


The Silo Effect: The Perils of Expertise

The Black Swan:  Impact of the Highly Improbable


How web marketers THINK about what they are doing matters and this Curagami post shares tips on how to THink Like An Internet Marketer along with links to some of our favorite web marketers including several from Scoop.it:

@Guillaume Decugis 
@Cendrine Marrouat - https://www.cendrinemedia.com 
@Brian Yanish - MarketingHits.com 

Among others.

Start thinking like a web marketer, read this Curagami post
http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa  

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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Curation Revolution | Scoop.it
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Why I Stopped Curating From Top Content Blogs Like Mashable

Why I Stopped Curating From Top Content Blogs Like Mashable | Curation Revolution | Scoop.it

Neil's Note
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?

Marty 's Note: Why I Stopped Curating From The Big Boys
Interesting conversation broke out on @Neil Ferree's excellent share on G+. I agree with Neil's point and have long since stopped sharing posts from Mashable et al. I've stopped curating off of "big blogs" for several reasons including:

* Find these sites stop being BLEEDING edge and became more mainstream. My tribe and I live on the razor's edge of what's next.
* I share stuff that is too middle of the road and my curation reputation takes a hit and I lose audience.
* Mostly the BIG BLOGS BORE ME now (see note below about Gwen Stefani).
* No way to add value to curation from BIG sites because a. they start from some reasonable and KNOWN place and b. they are going to get 500 comments and a million shares anyway.
* My friends aren't there anymore.

That last bullet is the most telling. I'm part of a nomadic tribe of Internet marketers. Look at http://mashable.com/ homepage today:

* Apple & U2.
* CC hacks at Home Despot.

* Gwen Stefani gives Jimmy Falon a lap dance...

BORING and CELEBRITY BORING. I don't have time to watch Jimmy Fallon (unless there is a laptop on my stomach lol) and could care less about the latest BIG whatever. That is NOT where my tribe lives.

Where My Tribe Lives - In the Desert
Imagine a long, broad desert. The sand whirls and wraps like water. It feels like you could walk for a generation before seeing anything other than what you are seeing right now. Suddenly there is an ornate tent. Inside the tent the strange is mixed with the surreal as monitors glow and keys click.

This is my tribe. Far from the celebrity obsessed too big and boring (to us) now for their own good BIG blogs we compare notes about a semantic future, community, content shock and the implications of wiki-ification and appification.

We have our own publications. We have our own tools to publish too. Tools such as Scoop.it, Haiku Deck and G+ are used in creative ways daily if only so we can smile and cheer each other on. We know and learn about what matters to us from people we've come to know, trust and love.


We don't read Mashable or HuffPost unless one of US is writing or being written about.


We LIVE, BREATHE and THINK about little else than what is glowing now in that tent in the desert where our tribe is busy clicking, thinking and changing the web and Internet marketing. These are the things we care about.

While Mashable discusses what Gwen Stefani did to Jimmy Falon we are thinking about semantic web, content marketing, curation and what Mark did to Phil (or other way around). Unless Gwen created a new startup, app or is publishing something cool and different we could care less what she did to Jimmy.

Oh & U2's new album sounds cool and we are sure we will hear it one night LATE when the desert winds blow and the only sound other than U2 is the sound of a million fingers clicking, writing, thinking, collaborating and doing.

The future is different. In the future we collaborate more and care less about the lap dance someone named Gwen gave someone named Jimmy...at least in that tent far off in the desert.




Via Neil Ferree, massimo facchinetti
Martin (Marty) Smith's insight:

add your insight...



Neil Ferree's curator insight, September 18, 2014 1:43 PM

Why you should Share Content From Lesser Known Authors?


Social media has a considerable amount of “noise”.


If you are going to be successful using content curation, then you need to be able to cut through the noise effectively.


If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.


This is how to How to Increase Your Social Media Presence 

Marco Favero's curator insight, September 18, 2014 4:43 PM

aggiungi la tua intuizione ...

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Twitter Tips and 2 Questions - via @Curagami

Twitter Tips and 2 Questions - via @Curagami | Curation Revolution | Scoop.it
There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.
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How I Became The Most Followed Nobody In Finland via @JaanaNystrom

How I Became The Most Followed Nobody In Finland via @JaanaNystrom | Curation Revolution | Scoop.it

@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.

Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:

* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.

Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?

Suvi Salo's comment, April 14, 2014 2:28 PM
Thank you for recommendation.
malek's curator insight, April 14, 2014 4:35 PM

 I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion. 

Gary Harwell's curator insight, April 15, 2014 1:13 AM

seems reasonable

 

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Brands Under ATTACK: 5 Ninja - ScentTrail Marketing

Brands Under ATTACK: 5 Ninja - ScentTrail Marketing | Curation Revolution | Scoop.it

Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How can you defeat attacking Ninja horde if your brand is a leader? How can you add speed and fury to the attack if your brand isn't the leader? 

Added an introduction from my friend Mark Traphagen.

Ninja are attacking brands NOW on Scenttrail Marketing:
http://www.scenttrail.com/brands-attack-5-ninjas/  

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Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic]

Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic] | Curation Revolution | Scoop.it
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.


Marty Note
I Loved this Line
"According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."

There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts.

Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts.

Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.

Good conversation breaking out on G+
https://plus.google.com/102639884404823294558/posts/VG9kxyBLaAH  


Via Hannah Kramer
malek's curator insight, February 26, 2014 10:52 AM

It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.

Ali Anani's curator insight, February 27, 2014 12:16 AM

Stay in the race by grasping social media

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Save The World Marketing Is Here!

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 

Yu Ji's curator insight, May 21, 2013 6:37 AM

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

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Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline

Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline | Curation Revolution | Scoop.it

Social Shopping
This new Haiku Deck is an outline for a book we hope to write over the next few weeks. I'm headed to Ohio State for several weeks of treatment at the james Cancer Center and NO WAY I sit on the bench during November (not going to happen).

If you would like to help PLEASE DO SO (lol). Many ways you can help including:

* Writing content to be included.
* Suggesting resources.
* Suggesting great interviews.
* Reading and editing (need lots of help there :).

I'm lucky to have smart, giving friends who I regularly TEST, a test they've never failed. Hope you will join me for the Social Shopping book writing journey. Writing and publishing a book is on my bucket list and I get things on that list DONE :). M (with help, lots of help) 

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Google Plus Real Estate Following - Build One In 7 Easy Steps via @massrealty [great tips for anyone]

Google Plus Real Estate Following - Build One In 7 Easy Steps via @massrealty [great tips for anyone] | Curation Revolution | Scoop.it

If you are serious about growing your Google Plus following -- and actually gaining some clients from the platform -- you should be doing these seven things:

* Share Great Content.
* Interact with Others.
* Forget your listings.
* See out those with authority & influence.
* Expand your content offerings.

* Join Real Estate communities.
* Build a business page.

Marty Note
My friend Bill's post about how to create a G+ Real Estate following apply to anyone needing to build a following for anything. How we sell stuff is different now and getting more so everyday. Bill is a leader in real estate, content marketing and social media. He took to Scoop.it like a duck to water.

Martin (Marty) Smith's insight:

Great share from my friend Bill Gasset a

Bill Gassett's comment, September 23, 2014 4:21 PM
Thanks very much for sharing Marty!
Bill Gassett's comment, September 24, 2014 7:42 AM
Thanks for sharing my Google Plus advice Mark!
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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Curation Revolution | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.


Martin (Marty) Smith's insight:

add your insight...


Brian Yanish - MarketingHits.com's curator insight, July 23, 2014 8:05 AM

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

Dr. Karen Dietz's comment July 23, 2014 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+

Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+ | Curation Revolution | Scoop.it

This GPlus Post discusses how to avoid the lemmings traps so many Internet marketers follow the leader into. The post also shares @MarkTraphagen's brilliant idea - use the not yet competitively frenzied G+ environment as the HUB of all your Internet Marketing. 

Sure I know we've been preaching TAPESTRY and I've been preaching that too. We are somewhere NEW and DIFFERENT now. The TIME it takes you to catch your competitors on Facebook and Twitter CAN'T GENERATE ROI.

You may win the battle, catch up on Facebook and lose the war. Don't do that. Look for BLUE OCEANS, places like G+ and video marketing (and those two ideas are related thanks to hangouts) where setting up a "virtual positive cycle" means in a short amount of time you will get MORE with LESS.

Don't duel in the sun just because everyone is doing it.  

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New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck

New Social Media War Room: It's The Conversation, Stupid via @HaikuDeck | Curation Revolution | Scoop.it

Social Media It's The Conversation, Stupid is about the new rules of branding being created by a social world. If the old War Room during the Clinton presidential campaign's motto was, "It's the ECONOMY Stupid" then the new Social Media War Room's motto is, "Social Media: It's The Conversation Stupid".

As we "talk amongst ourselves" more and more we become increasingly platform agnostic. The conversation is the brand. The conversation is the currency and THAT is a huge shift. A shift creating openings for "clean slate" brands to step in and call "trusted brands" old, stale and not relevant.

Want to appear "not relevant" use social media to PUSH, don't listen or respond and never curate or attribute kudos to followers. This new Haiku Deck discusses the new rules of branding in a social world.

What "new rules of branding" did we miss? Share your experience, thoughts and ideas and we will curate into the deck.

Haiku Deck: Social Media: It's The Conversation, Stupid
http://shar.es/BcoZ1

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Pinterest Group Boards Take Real Estate Social Marketing To New Heights

Pinterest Group Boards Take Real Estate Social Marketing To New Heights | Curation Revolution | Scoop.it

Group boards on Pinterest can be your secret to increased followers, improved engagement, and reaching a larger audience with less effort.

Marty Note
Great Curation Revolution suggestion from my friend Bill Gassett (@MassRealty). I love group boards too because they crowdsource great Pinterest content. My Group Board include:

King of Pinterest (2,047 followers, 121 contributors)
http://www.pinterest.com/scenttrail/king-of-pinterest/

Queen of Pinterest (3,290 followers, 325 contributors)
http://www.pinterest.com/scenttrail/queen-of-pinterest/

Love these boards since the share GREAT stuff and my work load GOES DOWN even as they get better. One caveat is Pinterest can be strange about allowing you to invite contributors. I could easily have 1,000 contributors to both boards if Pinterest didn't have such a tight and strange grip on the invite reins.

Martin (Marty) Smith's comment, February 27, 2014 9:52 PM
I never ask people who aren't folllowing and I follow them too, but some go through right away and some need to cook for a day or so. The bigger following accounts seem to be more restricted. @Bill Gassett
Bill Gassett's comment, February 27, 2014 9:53 PM
Interesting - I have had a few problems like that as well. It seems like most of the time it was with gmail. Not sure why.
Catherine Pascal's curator insight, March 2, 2014 1:52 PM

!

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5 Quick Tests To Know If Your Company Is A Social Media Failure via Scenttrail

5 Quick Tests To Know If Your Company Is A Social Media Failure via Scenttrail | Curation Revolution | Scoop.it
Becoming A Social Business - 5 Quick Tess
If your answer is NO to any 2 of these questions your company is failing to become a "social business". Good news is fix is easy, just be able to say YES to all five:

Twitter - Do you FOLLOW at least 50% Of Your Followers (and do so with some presence and reasoning)?

Twitter - Do you respond to @YOU comments in hours or less?

GPlus - Are YOU and YOUR COMPANY on GPlus?

Pinterest - Are you anticipating the visual marketing revolution by PINNING?

Facebook - Have you held at least one Facebook contest and/or responded to and allowed customers to post on your Facebook wall?

YouTube - Do you have a YouTube Channel and are you posting there at least weekly?

We are past the time when merely having a Twitter button meant anything. Your business must USE and be PRESENT on these tools or your social buttons create powerful "Don't Get It" dissonance.

What other "social tests" can you think of? Marty
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