Content Marketing Battle UGC vs Landing Pages shares the battle with User Generated Content platforms and landing pages. We favor hybrid content marketing.
Scooped by Martin (Marty) Smith |
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Martin (Marty) Smith's comment,
January 21, 2016 5:03 PM
Thanks John. Marty
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malek's curator insight,
September 2, 2014 1:00 PM
Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.
Malena Gamboa's curator insight,
April 12, 2014 2:57 AM
Collaboration can take a number of forms: example archetypes are: 1) commentary on content 2) co-creation of content 3) user-generated content 4) collective action or problem solving
Lori Wilk's curator insight,
January 28, 2014 3:16 PM
Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it. |
malek's curator insight,
October 15, 2014 6:42 PM
People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?
Brian Yanish - MarketingHits.com's curator insight,
July 3, 2014 12:07 AM
Marty I agree. So many businesses still think "Build it and they will come".
Tagmotion's curator insight,
January 15, 2014 6:33 PM
Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by opening up highlights (within programs) for sharing..
malek's comment,
September 24, 2013 8:38 AM
Thank you Marty for insightful comment. Contributing the angle of Gamification provides more richness to the subject.
Martin (Marty) Smith's comment,
September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight,
September 25, 2013 2:21 AM
Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour |