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"The traditional world of business we know is changing.
Well-known brands are struggling to get anywhere in the new economy precisely because they are not getting what it is they must do in order to talk to their customers.
A number of global brands, in 2011, suffered humiliating PR disasters because they failed to understand how to use social media.
The picture which is emerging is that transparency in communications with potential customers, responsiveness and the personal touch always win over corporate slickness."
(curated by the amazing Robin Good) (emphasis mine :)
My note to Robin:
One of the strange results of Google's absolute success is the rapid and growing anti-Google movement. Not anti in a No Logo, Occupy Wall Street way but anti in the, "What else can we do we are desperate and organic takes too long," way. The other thing we are noticing is Social + Mobile can form a powerful Google shadow government capable of carrying companies and brands to good places with almost no Google blessings though only the bravest are opting out of PPC. Thanks as always. Marty
Via Robin Good
This is a great piece, thanks for sharing it!
SEO needs to be focussed upon and understood to make a difference, keyword stuffing and all the old tricks are dead. Understand how you can aid your situation by using content, getting noticed by other sites and utilising long chain SEO