Curation Revolution
55.1K views | +0 today
Curation Revolution
Content Curation

Curation Revolution

Curation the next web revolution.
Curated by Martin (Marty) Smith
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Crowdfunding: A New Marketing Channel - via @Curagami

Crowdfunding: A New Marketing Channel - via @Curagami | Curation Revolution | Scoop.it
From www.curagami.com - September 25, 2014 10:59 AM
Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.

Martin (Marty) Smith's insight:

add your insight...

more...
No comment yet.
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing

5 Secret & Highly Disruptive Internet Marketing Tactics For 2014 via ScentTrail Marketing | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - December 16, 2013 12:24 AM

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.


5 Secret IM Tactics For 2014
* Crowdfunding.

* Content Widgets. 
* Mobile First. 

* Ecommerce. 
* Social Media. 

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu

more...
Ken Morrison's comment, December 16, 2013 3:23 AM
Good luck on your 5th Business
malek's curator insight, December 16, 2013 10:09 AM

Interesting is the notion of crowdfunding as a new marketing channel
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

Four Principles For An Open Digital World - author Don Tapscott TED Talk Video

From www.youtube.com - September 2, 2014 8:35 AM

4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:

* Collaboration.

* Transparency.

* Sharing.
* Empowerment

Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.

At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:

* Communication.
* UGC.
* Gamification.

Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.

User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.

more...
malek's curator insight, September 2, 2014 1:00 PM

Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn