5 Movement Brands
One important social media marketing implication is every brand needs love, advocacy & sharing. Movements not sales win hearts, minds & loyalty brands need.
* Chic-fil-a.
* Disney - Pixar.
* Red Bull.
* Red Cross.
* Coke.
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Robin Good's comment,
March 9, 2013 9:35 AM
Right on Marty.
I have something I wrote eight years back that you may like and that is quite relevant to this very topic: http://changethis.com/manifesto/show/19.BioteamingManifesto
Martin (Marty) Smith's comment,
March 10, 2013 8:12 AM
Robin, wow massively cool piece. I love the concept of BioTeaming. Specifically the recognition that a team is a force, an organic thing that must be managed, thought about, protected and curated with process, care, respect and trust. By calling out the goal of creating a high performance team and setting up a specific process to do so this piece increases the chances of that result (the creation of a high performance team) 100x. I also agree with your assertion that technology per se can quickly distane the goal of creating high performance teams. The idea that technology HELPS and doesn't HINDER is a priori and absurd. By starting with team architecture you provide a check list, an easy way to know if tech is contributing or not. Well Done and thanks for the SHARE. Marty
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