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Curation Revolution
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Scoop.it!
There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online. * Friends of Friends Marketing. * Multi-channel Marketing. * Web's "Fabric" Like Space/Time. 
malek's curator insight,
August 5, 2014 7:37 AM
Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors. 
donhornsby's curator insight,
August 5, 2014 8:02 AM
(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).
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OVERWHELMED
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Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers. Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process. Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse. However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading
malek's curator insight,
July 18, 2014 12:45 PM
With detailed images, you can get the attention of up to 67% of your targeted audiences. And,,,,,,,,you can download a free guide 
massimo scalzo's curator insight,
July 20, 2014 5:07 AM
Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona ! Really Worth Reading !
Scoop.it!
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:
* Encourages Sharing. * More Reach Faster. * Content Curation Great & Subtle Value Add. * Great way to test. * Protects valuable modeled digital assets. Post mentions Scoopiteer @Brian Yanish - MarketingHits.com
Scoop.it!
[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast
Martin (Marty) Smith's insight:
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.
malek's curator insight,
May 21, 2014 5:56 PM
How content marketing works? Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.
Scoop.it!
Downloading the Vocus paper Monitoring The Social Media Conversation: From Facebook to Twitter via CIO Whie Papers is a pain. The paper helps explain what Curagami is all about. The paper has a PR slant, but its an important read for any and all Internet marketers: The prevalence of social media has not just grown …
Martin (Marty) Smith's insight:
Many have asked what Curagami DOES? This post builds on an excellent Vocus post about monitoring the social media conversation to share how Curagami creates a tiny advantage that creates scale that creates a tiny advantage and so on to infinity :).
Scoop.it!
Ask two content marketers about long-form content and you’ll likely get two completely different responses. The first might say that long-form content is a gamble, given audiences’ supposedly min…
Martin (Marty) Smith's insight:
Storify Long Form Content To Win
malek's curator insight,
May 12, 2014 5:04 PM
A great piece of reading about adding more value with more content. The examples are highly illustrative, turning a dry rock into live rock.
Scoop.it!
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Scooped by Martin (Marty) Smith |
Scoop.it!
Scenttrail Marketing Archive
Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.
After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.
Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.
No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Ana Cristina Pratas
My friend @Ana Cristina Pratas is our 2nd "Great Content Curator" to be profiled on CrowdFunde. Ana Cristina's joyful curation always lifts my spirits while teaching ideas and connections hard to imagine without her.
Ana Cristina is leading the charge of a new tribe of educators who understand the "deep learning" possible from content curation (see This Is Your Brian On Content Curation http://sco.lt/6NqXKr ). Ana was the 2nd curator to crest 1M views on Scoop.it, but numbers don't tell the whole story.
Every interaction I have with Ana Cristina I learn something, feel inspired and want to CREATE SOMETHING (lol). She is an inspiring leader, a great educator and a content curation treasure.
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Scooped by Martin (Marty) Smith |
Scoop.it!
![Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment] | Curation Revolution | Scoop.it](https://img.scoop.it/0jOGI-xZjHycbocBgZ_llDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note (here is comment I wrote on Dr. V's blog)
Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.
Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.
I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.
Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.
For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.
When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.
This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.
So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.
To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.
Marty
Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp
's comment August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Bob Connelly's comment,
November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
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Scooped by Martin (Marty) Smith |
Scoop.it!
Marketing with help from weak signals, connections and social shares, has never been more important for C level support. Here's why and tips on how to get it in the NEW Scenttrail Marketing.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Curator As Hero
I won't copy my linked GPlus (https://plus.google.com/102639884404823294558/posts/3KLUrc157bC ) post except to say look at the ceiling. I left the top of this image so you can see THE LIGHTS.
I like to do this exercise in department stores too. Looking at the lights gives you a sense for how some a hard working team created the subtle emphasis that now guides your learning and eye. Seeing the lighting always tells you how DRAMATIC the act of curating is too.
NOW ask yourself how you create drama, emphasis, light and shadow on your website? I share more #webdesign thoughts on the linked post. Bravo to the team at the Bechtler Museum in Charlotte, NC for their hard work on the Mario Botta exhibit. KUDOS!
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Scooped by Martin (Marty) Smith |
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Discovery Place, Charlotte’s Science Museum, is a family-friendly attraction with fun educational events, shows, IMAX, 3D films and live animals.
Marty Note
In Charlotte for the Search Exchange Conference and saw an interesting idea at lunch. The Charlotte Discovery Museum puts exhibits out on the sidewalk.
What a concept. Everyday at lunch thousands stream by the museum. Instead of staying locked up in their box they bring cool exhibits out to the sidewalk.
The relevant question is what are you doing to move your online content and community metaphorically out to the sidewalk? Here are my favorite ways to go to the people:
* Conferences and events.
* Meetups and classes.
* Find the _______ to win __________ (these modern treasure hunts have exploded on social / mobile web).
* Free Consulting Sundays (promise to bring these back soon).
* Free Lunch Fridays (have lunch on a Hangout & invite anyone interested in your topic. Be sure to schedule cool topics.
* Meet ___________ at _____________ If you can get Seth Godin to come hangout with you do so. If not think who you can hangout with & invite others.
* Startup Weekends & Hackathons.
* Online "telethons" (stolen from my friend Gregory Ng).
* Ride a bicycle across America (NOT recommended lol).
* Speak at conferences like Phil is at SearchEx and I am at FedEx Ecom Strategies Conference in Raleigh tomorrow.
What about you? How to you get your act out and on the road. What do you like to do to add a sense of touch and reality to your virtual identity?
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Scooped by Martin (Marty) Smith |
Scoop.it!
Brian Yanish - MarketingHits.com's curator insight,
July 23, 2014 8:05 AM
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
Why?
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
's comment July 23, 2014 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Lions, Tigers, Bears & Content Shock & SMB Survival
Small to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation.
Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever.
SMB Marketing Tactics Costing More, Getting Less:
* Yellow Pages (near death).
* Print ads (near death).
* Val-u-pak coupons (near death).
* Coupons of any kind (losing relevance with smartphone users)..
* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web).
* Social Media Marketing (sick and getting sicker fast).
* Content Marketing.(content shock sick).
* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less).
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive).
* Viral Marketing (everyone has that cold now & hit or miss).
* Cause Marketing (not as unique as once was & live or die with partner).
* Celebrity Marketing (expensive and live or die with branded celeb).
* SEO (don't even get us started, all but gone, baby, gone).
3 Rays of Hope
1. Content Curation
Discussed by Scoop.it CEO @Guillaume Decugisin Social Media Publishing Is Dead As We Know It ( http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ ).
2. Community
Banding and binding tribes of contributors, advocates and supporters to your cause.
3. Friends of Friends marketing.
Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause.
Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates.
Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:
* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days.
* Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great.
* Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.
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Scooped by Martin (Marty) Smith |
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From
curatti
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Martin (Marty) Smith's insight:
Community 70% Vs. Mercenary 30%
Once again today we saw an example of why we are creating our Triangle Startup Factory funded startup called Curagami. Today the account created a business using Groupon.
The problem with "drastic deal" sites is they destroy brands even as they appear to be building them. Stopping applying margin eroding deals and business declines. Every "drastic deal" site operates on the premise of "burnout".
Like a vampire drastic deal sites bring clients in and get as much money as fast as possible. They pitch their services as "Internet marketing" when what they really are is a plague of locusts.
The single remaining asset created with lots of ad buys today was a solid mailing list. This is GOOD, but three transitions must happen now:
1. Content Must Be More UGC (User Generated Content) via contests, games and curation. Gamify and value UGC too.
2. Engage the 70% of socially altruistic vs. 30% mercenary deal seekers.
3. Curate, Curate and CURATE.
Read Drive by Daniel Pink. In this MUST read Pink explains our misconception about what motivates MOST people. When a Swiss blood drive offered to PAY their conversions went DOWN. When they offered to give a donation to a charity donations went backup.
Even when the MAIN instrument used to build a site is DEAL DEAL DEAL inside there list are people more moved by social altruism and doing the right thing than scratching for the lowest price.
If you see on PRICE you are doomed. Someone will always create a better offer. The irony of this company's positioning which was high end trying to create enough DEAL FLOW to keep their doors open with GroupOn only to find the truth - Groupon is the cocaine of the Internet.
Pivoting back toward what makes them BETTER and SPECIAL vs. their competition COMMUNITY is what jumped up out of the water as we spoke (once again). Problem is the now desperate person we were talking too could hear anything since his need for a cocaine fix is now so HUGE he is worried about losing his business altogether (and rightfully so since he asked the brand killer into his home).
Can drastic deal sites serve a purpose? Perhaps, but the infrastructure of COMMUNITY better be firmly in place before spending dollar one on GroupOn or sales will go UP and then come right back down.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Solid background on content curation including definition here. For many of my Scoop.it brethren may be redundant, but helpful generally. I don''t understand the exclusion of Scoop.it as a powerful content cuaration tool however. That is a sloppy oversight.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Want to excel at content curation? Here are 7 tactics for content curation success:
Marty Note
My favorite is the idea of "packaging" your content. Fascinating.
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Scooped by Martin (Marty) Smith |
Scoop.it!
!["Escape Google via- @HaikuDeck [Slides From #DMFB14 Conference] | Curation Revolution | Scoop.it](https://img.scoop.it/JktNm4hgJDmZt-bStut2azl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Even Google wants to escape the old SERPs only Google. Mobile, social and community are changing the web's landscape. Google is watching organic search growth slow thanks to social and mobile. Don't get hung out, diversify your Internet marketing.
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Scooped by Martin (Marty) Smith |
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50 Great Content Curators
Another #mustfollow if you believe as we do that community will be the next big skirmish line in Internet marketing (read Ouch! 3 Ways To Avoid The Coming Community Shock on Curatti.com http://curatti.com/3-ways-avoid-community-shock/ ). Kelly is a great community manager for one of our favorite get more done with less social media marketing tools - Paper.li.
Just like with Ally, Scoop.it's community Manager Ally Greer and one of our top 50 Content Curators too ( http://www.crowdfunde.com/great-content-curator-ally-greer/ ) there is a lot to learn from in following Kelly.
Watch the variety of topics she discusses on the Paper.li community (linked on the post) and learn how to mesh content to support your online branding via content curation.
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Scooped by Martin (Marty) Smith |
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The Amazing Cendrine Marrouat
Cendrine told us this was one of the nicest reviews of her work she's ever received. Hard to believe since here writing and tireless content curation is informative, inspirational, smart and hard working.
Cendrine is one of the hardest working "bands" in content marketing. When she takes a "day off" she is probably teaching.We shared a fraction of where she writes and curates and its six places.
Cendrine understands COPE (Create Once Publish Everywhere), but she doesn't fall into the trap. She actively supports, engages on and refines here content arsenal.
Not ONLY is Cendrine one of our favorite and hardest working "bands" in content marketing and curation she is one of our favorite Bedouin too. Always moving and in touch with what's happening we love it when Cendrine shows up. We share a cup of tea, warm our hands against the desert wind and talk about where we need to go next.
Cendrine beat me to the punch and wrote some nice words about me yesterday you can find in her 5 Social Media Gurus To Follow post:
http://socialmediaslant.com/social-media-pros-follow/
My post was schedule before we saw hers, but hearing her feedback was inspiring just when inspiration was needed. Thanks Cendrine and rock on :).
@Cendrine Marrouat - https://www.cendrinemedia.com
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Scooped by Martin (Marty) Smith |
Scoop.it!
Top Pinner? CrowdFunde is Hiring
CrowdFunde, a Durham, NC startup is looking for top content curators. We have 10 "jobs" that build on the strengths of great content curators to see trends before they happen, connect threads across seemingly disparate information and provide feedback as we create a new company dedicated to helping marketers tap wisdom of crowds.
If you rock Pinterest we hope you will apply to help create a cool new tool, have fun, receive recognition and cash for what you love to do anyway.
http://www.crowdfunde.com/top-curator-contest-crowdfunde-hiring/
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Rescooped by Martin (Marty) Smith from Curation Revolution |
Scoop.it!
8.21.14
With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.
Dr. V
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note (here is comment I wrote on Dr. V's blog)
Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.
Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.
I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.
Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.
For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.
When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.
This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.
So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.
To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.
Marty
Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp
Peg Corwin's comment,
March 11, 2014 9:19 AM
Thanks Marty. I think indexing a topic like this adds value in a different way to the curation. http://website.pegcorwin.com/p/4010710384/2013/11/09/popular-topics
's comment August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Bob Connelly's comment,
November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
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