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Bait & Switch Parallax
Earlier today we shared a Scoop on ecommerce web design trends (http://sco.lt/5bADXl ). CycleMon is a good example of falling in love with an idea, parallax scrolling, and forgetting ecommerce basics such as 1. DON'T MAKE ME THINK and 2. You have 9 Seconds to tell me what you are all about.
http://www.cyclemon.com/mobile/
Cyclemon forces customers to scroll to the bottom of a long list of designs BEFORE they proceed to a Cafe-Press like store. WRONG. Don't be so impressed with your designs you make me spend precious TIME scrolling through ALL of them.
OR if you do so ask me a question. What design best describes you? Cyclemon could use a tag or make their images clickable to clue their customers faster. Don't FORCE your customers to follow YOUR line through the forest of your products.
And, don't bait and switch. When Cyclemon LOOKS one way during the scroll and another after the click they violate the scenttrail rule - whatever is on the other side of a click must resemble and amplify what is on the other side.
Cyclemon violates the rule because they leave the ecommerce to after a long scroll and click. This is like inviting an insurance salesman to lunch. Be more clear upfront and you won't violate the Scenttrail Rule.
Oh and one more thing. The Cyclemon page defined our laptop as mobile. Make sure your sniffer is reading correctly before you expose it to the world or you lose trust and legitimacy both things needed if customers are going to open their wallets.
