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I spoke to the Public Relations Society of America’s Charlotte chapter on Wednesday. They’re a good group. Sometimes I speak off the top of my head at thi
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"That’s what makes stories matter: when you read or watch or hear a story about a total stranger, in a completely different world, and you recognize that story as your own.
Stories connect us as human beings. In fact, they’re part of what MAKES us human beings.
Of course, I’ve oversimplified a lot here today. Most good stories are dense and complicated, with many characters and lots of obstacles and elusive goals. Sometimes they jump around in time and space. Sometimes it’s hard to figure out what they’re really about."