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A couple of weeks ago, after reading yet another piece of high-minded marketing copy, full of words like hand-crafted and artisan, a silly verse popped unbidden into my head: This is not the renaissance.
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Scooped by Ana Cristina Pratas |
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The human share of the work pie isn’t the gap between machine creativity and human creativity. The real human share of the work pie is the gap between machine repeatability and human boredom.
Human work in the digital age is not about the sideshow of faux-creative artisan urges and conspicuous production. It is about accommodating messy variety that requires non-algorithmically-scalable work. Work that is not worth automating. This is a combination of work being hard to automate and low returns to the automation due to limited algorithmic scaling potential (a good example is tax software for parts of the tax code that change very frequently).
Whether or not it is sexy is irrelevant, since machines don’t compete for status or strive to form “authentic” social identities. Whether or not it is creative is also irrelevant since we are usually being insincere when we talk about creativity.