Digital fundraising
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Digital fundraising
How charities are using digital tools to fundraise
Curated by Howard Lake
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How Guess2Give combines fundraising and gamification - YouTube

Mark Chandler, founder of Guess2Give, introduces the service at the company's second breakfast briefing on innovation in fundraising. He explained that the i...
Howard Lake's insight:

Sweepstakes plus some fun and competitive spirit is helping Guess2Give expands its fundraising services.

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Must-Read Online Fundraising, Social Media and Mobile Technology Reports for Nonprofits

Must-Read Online Fundraising, Social Media and Mobile Technology Reports for Nonprofits | Digital fundraising | Scoop.it
The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. These reports are, howev...
Howard Lake's insight:

Useful collection of recent reports on digital fundraising from Nonprofits.org, split into North America, Europe and Australia.

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Winners of Blackbaud Digital Fundraising Awards announced

Winners of Blackbaud Digital Fundraising Awards announced | Digital fundraising | Scoop.it
The winners of the inaugural Blackbaud Digital Fundraising Awards, held in association with UK Fundraising, were announced yesterday evening at a ceremony in London.

Via Osocio
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AntiVIHrus fights the virus in your computer and HIV

AntiVIHrus fights the virus in your computer and HIV | Digital fundraising | Scoop.it

Osocio, "The best of non-profit advertising and marketing for social causes", features a Unicef Spain campaign that links computer viruses with HIV. People can download the basic Norton software for €1.20 with the money going to Unicef to fight against HIV.

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Five Fundraising campaigns that over-achieved thanks to social media - Reason Digital

Five Fundraising campaigns that over-achieved thanks to social media - Reason Digital | Digital fundraising | Scoop.it
There are few things more powerful than when people join together; a group of people with one common goal can achieve great things.

 

Five examples of how campaigns have enjoyed remarkable success through luck, effort and social media. From reasondigital.com.

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New guide to fundraising with Facebook published | UK Fundraising

New guide to fundraising with Facebook published | UK Fundraising | Digital fundraising | Scoop.it
UK Fundraising's Howard Lake has published a new guide offering practical tips on how to fundraise using Facebook.

 

I was surprised to find very few fundraising-specific guides for charities and nonprofits in using Facebook, so I've pulled together 40 tips (I've squeezed in 43 in fact) based on what I've learned and shared over the last few years. They're practical tips, almost all of which can be implemented quickly and at very low cost. 

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Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC]

Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC] | Digital fundraising | Scoop.it

"Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers’ websites."

 

So, which charities and nonprofits have their online shop product images on the site? Or images depicting their fundraising 'products' e.g. specific projects, child sponsorship, membership?


Via Richard Coleman
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How to fundraise with social media

How to fundraise with social media | Digital fundraising | Scoop.it

UK Fundraising's Howard Lake shares more of these kind of digital fundraising ideas at his next training course in London on 27 Feb. Open to charities, social enterprises and for-profit companies.

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Fundraising grows fastest online | Philanthropy Journal

Fundraising grows fastest online | Philanthropy Journal | Digital fundraising | Scoop.it

In 2010, clients of Convio raised over $1.3 billion online, up 40 percent from 2009, says the annual Convio Online Marketing Nonprofit Benchmark Index Study. (Non Profit Fundraising grows fastest online. http://ow.ly/4sLaY)


Via Socially Good , Sylwia Presley
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Snoball encourages social giving based on an event or action

Snoball are hoping their social giving service will have a snowball effect and help raise funds. It's mobile, social, gaming and microdonations all rolled into one.

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PayPal Research Shows Strength of Community Trumps Popularity

PayPal Research Shows Strength of Community Trumps Popularity | Digital fundraising | Scoop.it

Interesting report on the effect of celebrities on social network fundraising.

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7 Awesome New Mobile Marketing Infographics

7 Awesome New Mobile Marketing Infographics | Digital fundraising | Scoop.it
As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, here's 7 more.

Via Yesenia Sotelo
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Spring to promote technology-enabled giving and philanthropy | UK Fundraising

Spring to promote technology-enabled giving and philanthropy | UK Fundraising | Digital fundraising | Scoop.it
The Big Society Network today launched Spring, an initiative that aims to help drive and support technology-enabled giving and philanthropy.
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The Network For Good Digital Giving Index | Network for Good

The Network For Good Digital Giving Index | Network for Good | Digital fundraising | Scoop.it
Network for Good created the Digital Giving Index to provide insights and information on charitable engagement forboth nonprofits seeking to strengthen relationships with donors and companies seeking engage with consumers andemployees.

Via William Deckers
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Causora - The online marketplace to turn your passion into good.

Causora - The online marketplace to turn your passion into good.
Howard Lake's insight:

Offer your professional services for free, set a price, and the purchaser's money is donated to charity.

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Making every step count: How to maximise participation and fundrais...

JustGiving & ACTIVE Network share insights to help charities and event organisers maxmise participation and fundraising using their integrated tools. Lots of stats on fundraising events.

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Sport Relief 2012 raised £7.9 million via text donations

Sport Relief 2012 raised £7.9 million via text donations | Digital fundraising | Scoop.it

Sport Relief has so far raised £7.9 million via £1, £5 and £10 mobile donations, a record amount for the biannual campaign. This is more than double the £3.7m raised via text donations in Sport Relief 2010.

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Has Social Media Fundraising Finally Arrived?

Has Social Media Fundraising Finally Arrived? | Digital fundraising | Scoop.it
There are plenty of fundraising solutions that leverage social media, relying on fundraisers to tweet, share, and post their fundraising pages to their social networks.

 

When will social referrals become more significant than search for fundraising?


Via e-fundraising
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What Do Facebook’s New Timeline Apps Mean for Nonprofits?

What Do Facebook’s New Timeline Apps Mean for Nonprofits? | Digital fundraising | Scoop.it

Remember last September when Facebook announced all those changes to individual profiles, including the timeline? One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. Three new actions were announced at the time, including: Read, Watch, Listen to help people better understand what their friends are doing online. Facebook called it the “Open Graph” and the pr people called “A revolution to the whole meaning of listening to music together or family T.V.” You can read more about how it works from the Facebook developer notes.

 


Via Richard Coleman
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1 in 10 Americans Make 'Impulse' Donations Via Text [STUDY]

1 in 10 Americans Make 'Impulse' Donations Via Text [STUDY] | Digital fundraising | Scoop.it
"Impulse decision" usually has a negative connotation, except when it comes to making charitable donations via text message.
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Facebook game enables real-world social good

Facebook game enables real-world social good | Digital fundraising | Scoop.it
WeTopia is a new social game that enables players to directly fund initiatives that improve the lives of children.
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The Cost of Online Giving

The Cost of Online Giving | Digital fundraising | Scoop.it

This article sadly only looks at the fees charged by online platforms... not the value-add.


Via Steve Bridger
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45% of @savechildrenuk online income...

From @bubana 45% of @savechildrenuk online income comes via @PayPalUK (17% of it is mobile) #iofdigital


Via Steve Bridger
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How real people use social media to make a real impact

Given at Social Media Britain, on the 12/10/11, this presentation shows the latest numbers on how social media sharing is impacting fundraising on JustGiving, a...
Howard Lake's comment, October 13, 2011 4:34 AM
Note slide 12 in which JustGiving demonstrate that social media sharing after donations generated £152,000 in one month (Sep 6 - Oct 5 2011).