Club euro alpin: Economie tourisme montagne sports et loisirs
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Club euro alpin: Economie tourisme montagne sports et loisirs
Réseau d'entreprises, de territoires et d'acteurs alpins / Grenoble ecobiz
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Austria claims winter success

Austria claims winter success | Club euro alpin: Economie tourisme montagne sports et loisirs | Scoop.it

Figures just released show that winter tourist visits have gone up. There are less German but many more Swiss and Russians taking ski holidays in Austria. German visits between November 2011 and January 2012 were down 4.1%. Official figures show overall there were 28 million overnight stays in the three month period. The rise in Swiss visitors, up 20.4%, is put down to the weakness of the euro against the Swiss franc thus making it cheaper to ski. Russian numbers are up 16.1% which is accounted for by an overall expansion of interest in skiing from the growing Russian middle classes pus a series of industry initiatives.


Via Aurélien de PIERREFEU
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What is France doing wrong and Austria doing right?

What is France doing wrong and Austria doing right? | Club euro alpin: Economie tourisme montagne sports et loisirs | Scoop.it

The collapse of British snowsports tourism to France has been spectacular. In 2007/08, over half a million Brits were travelling to ski in France, but by 2010/11 this had fallen to less than 350,000 – over 150,000 lost in just three years. That’s a fall of 33%, relative to a decrease in the total market of 23%.

“The Austrians have been catching the French up with quality accommodation for some time now,” Ian Hope, Programme Director at Esprit Ski/Ski Total told us, “Cutting edge chalets with wellness centres are becoming the norm.”

Additionally French resorts have also not taken advantage of social media as successfully as Austria.


Via Aurélien de PIERREFEU
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