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October 6, 2015

Why New SEO Looks Like Old SEO via Curagami
Martin (Marty) Smith

New SEO Looks Like Old SEO
Thanks to David Kutcher we've embarked on a 3 part journey. Our goal is to show how and why the "NEW SEO" is beginning to look a lot like the OLD SEO.  Our journey has three parts that all start here:

http://www.curagami.com/why-new-seo-looks-like-old-seo/?v=7516fd43adaa


 After that we move to:

* Brands (http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa )
* Love (coming soon)

* Community  (coming soon)

I'm in Columbus at Ohio State for my year anniversary of being treated by the great Doc Byrd. Will finish Why The NEW SEO is Looking Like The OLD SEO when I get home.

In the meantime BRANDS is live.  

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April 6, 2015

Marketing Master Class: Know Thyself - YouTube
Martin (Marty) Smith

FedEx Ecommerce Summit
Will be presenting the New Ecommerce to about 100 Small to Medium Sized Businesses in Atlanta at Georgia Tech on 4.16. Here is the agenda:

* Know Thyself (video notes done).

* Ask the right ?s.
* Share Thyself.
* Ask for Help.
* Favorite Tools.

We are working on video notes for each section.
Find the Ask For Help: The New Collaborative, Curated, Community Ecommerce Haiku Deck Here: http://shar.es/1gJbLS

Find Know Thyself Marketing Master Class video notes here:
https://youtu.be/OvJ92tZ2dtA

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June 29, 2013

Klout Business Portal Launch Is Gunning for Brands - Fortune Tech
Martin (Marty) Smith
The social scoring startup is making a play for business users with new enterprise features that begin rolling out today.
Martin (Marty) Smith:

About time. Perhaps, and I am saying just perhaps, this will quiet down some of the nonsensical Klout bashing that goes on. Any metrics that helps understand the social web better is a GOOD METRIC. 

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Intriguing Networks's curator insight, July 1, 2013 6:38 AM

Klout has been edging along with social analytics and scoring for a while now and now rolling out it's enterprise features. I wonder if they have as yet gripped enough serious social afficionados for this to work?
Martin (Marty) Smith's comment, July 1, 2013 9:23 AM
I think Klout scores for brands could work since there is no definitive way to connect top of the funnel (traffic generating) activities to bottom of the funnel conversion. Klout becomes a de facto standard where perhaps nothing else provides an accurate look at the importance or trends within Social Media Marketing. I wrote a piece not long ago about why Klout matters and most of that logic applies to grands and companies as well as individuals.
Michelle Gilstrap's curator insight, July 2, 2013 12:14 PM

Some consumers still don't understand Klout, but if you are a business, you need to understand it and know how to use it.
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