Will Amazon Rule Prime Day Forever? Other Retailers Fight Back This Summer via Adage
Other Retailers Take Prime Day Shots
Finally, other e-commerce retailers are getting it. They aren't allowing Amazon to create a "Christmas in summer" event all by themselves.
Better late than never, many major e-retailers are willing to compete for the first time this summer by offering competitive deals and similar "Prime Days" campaigns.
Amazon Prime isn't just for Amazon anymore.