Ecom Revolution
24.9K views | +0 today
Follow

Cart Abandonment - An Easy Way To Recover A Million Bucks
Great tips here on how to reduce shopping cart abandonment including:

* Reason #1: Lengthy registration forms
* Reason #2: Single channel experiences
* Reason #3: Sheer timing

That last one can be a real killer. People want to know their costs so they test the cart. Finding ways to add information about shipping upstream can reduce cart abandonment.

Scoop.it!
No comment yet.
Checkout abandonment continues to be a major topic in ecommerce, and one which retailers have plenty of options to deal with. (Checkout abandonment rates in Q2 2013 averaged 75.5% across all industry verticals.
Martin (Marty) Smith:

YES Enclose That Checkout
As a Director of Ecommerce I came to think of checkout as similar to a plane landing. When a plane is landing its wheels are down, flaps set and they are coming in UNLESS there is a distraction or a danger. 

Checking out should be like landing a plane - clear, well mapped and without distractions or dangers. Enclosing the checkout reduces distractions. 

You worked so hard to get your customers into a checkout process you should ENCLOSE the process by reducing or eliminating upsale, navigation and other distractions and this post shows you how.  

 

Scoop.it!
No comment yet.

Scoop it Creator

Martin (Marty) Smith

FOLLOW US