Ecommerce: 30 Must Master Tactics Infographic Explained via @Scenttrail
Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.
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May 4, 2015
Ecommerce: 30 Must Master Tactics Infographic Explained via @ScenttrailMartin (Marty) Smith
Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics. No comment yet.
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Never been more important to know your website's long tail than in ou social / mobile / connected time as Amazon proves and WaNeLo illustrates. I selected this article from copyblogger because it delivers, it's simple, straightforward and right on the money!
Here's an excerpt:
"I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads
** no clear call to action **lame bullets **weak offer
For example:
"Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people.
**So, how do you apply this to your marketing?
1. The personal story This is one of the most common landing page stories.
**This one is simple — you just “walk” people (step-by-step) through a painful problem you went through and how you achieved the result your readers are looking for.
2. The historical story
**This kind of story is extremely persuasive, contains nothing even remotely resembling “hype,” and can persuade people to buy things they otherwise might ignore.
3. The “meet the guru” story **This one is related to the personal story, but it’s got more “pop” due the built-in credibility it gives you.
**These suggestions have proven to produce results, he gives more examples......
Curated by Jan Gordon covering "Storytelling, Social Media and Beyond"
Read full article here: [http://bit.ly/yVmlNV] |