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Pharma Guy's curator insight,
February 17, 2015 1:34 PM
The last paragraph is interesting because I envisioned this scenario in a Pharma Marketing Blog post: "Publicly or commercially available information is defined as information that an individual makes or permits to be made available to the public, or is legally available through an independent list broker or other third party, and/or is legally obtained and accessed from, amongst other sources: government records that are available to the public, journalistic reports, or information that is required by law to be available. We may collect publicly available information or purchase commercially available information about you from third parties." Let's assume a pharma company wants to use "commercially available information" -- or information collected via a coupon campaign -- to be truly patient-centric and to send out customized promotional or other types of messages based on what they have learned about individual patients. |
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